For more information on Platform Features, review seoClarity’s
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seoClarity Product features: Actions, Data, Filters, Metrics
Alert: Email notification on changes;
user-customizable.
Annotations: Denote changes, updates or anything note worthy to have them appear on charts.
Associations: Stored relationships between keywords and URLs (e.g.,
preferred landing pages) used in URL Rank, cannibalization checks, and
reporting.
At Risk Traffic: Potential traffic loss if issues persist (based on last
week’s analytics), as seen in Actionable Insights.
Attribution Model: Rule(s) assigning conversion credit to touchpoints.
Average Search Volume (AKA ASV or MSV): 12 month rolling average of monthly searches, as seen in Google Ads Keyword Planner.
Avg CPC: Average cost per click from Google Ads Keyword Planner.
Blended Rank: Shows the true position of your webpage on a search results page (SERP) by counting all types of content that appear above your result, not just the traditional organic listings.
Bounce Rate: Percent of single-page sessions.
Bounces: Single-page sessions.
Chart Panels: Select/unselect metrics to change chart segments.
Citation Flow: Majestic influence score (1–100) based on link quantity.
Clicks: User clicks on a web listing, such as seen in Google Search Console.
Click-through Rate (AKA CTR): Clicks as a percentage of impressions, such as seen in Google Search Console.
Compared to Expected: Indicates if current CTR is above/below
expectation.
Competitive Gaps: Find low-hanging opportunities or areas competitors
beat you.
Competitor Backlinks: Number of backlinks competitors have.
Competitor Domains: Analyze competitor domains, keywords, inbound links.
Competitor Filters: Includes/excludes data using the saved universal
competitor list or specified competitor domains.
Competitor Opportunity: Identify keywords competitors rank well for.
Content Changed: Indicates a competitor changed on-page content.
Content Expectation (by SIA): Predominant user intent and top content
expectations surfaced for a topic/page.
Content Types (AKA Page Types): URL-level classifications maintained via
rules (path patterns, parameters, metadata) with optional manual overrides;
used for segmentation and reporting.
Conversion: Visit resulting in a sale.
Core Web Vitals: Google user experience metrics (LCP, INP, CLS) focused on page speed.
Disassociate: Removes the stored keyword ↔ URL relationship.
Dissociate Universal Competitor Button: Removes a domain from the
universal competitor list.
Domain Rank: A page within your site is ranking for a managed keyword.
Download All: Extract option for table downloads from a platform feature.
Engaged Sessions: An engaged session is a session that lasts longer than 10 seconds, has a key event, or has at least 2 pageviews, such as seen in Google Analytics.
Engagement Rate: Engagement rate is the number of engaged sessions divided by the total number of sessions, such as seen in Google Analytics.
Entrances: Site Analytics traffic metric, such as seen in analytics platforms.
Estimated Traffic: Estimated clicks = typical CTR at position × daily
search volume.
Events: Annotate changes (e.g., algo updates); flags on widgets.
Exits: Sessions ending on the page, such as seen in analytics platforms.
First Fold Opportunity: Highlights keywords with potential to reach
first fold for web results.
Fold/First Fold Filter: Filter keywords/results appearing within the
first screen fold.
Fold Visibility: Screen fold where a result appears.
Global Event: Event flag across multiple areas.
Goals: Site analytics goals viewable on dashboards (e.g., via Site Analytics
widget).
Health (column): Shows HTTP status code for the URL, such as seen in Site Audits.
Highest Ranked URL: Your domain’s top URL for a keyword.
Impressions: Times your pages appeared in search results, such as seen in Google Search Console.
Indexed Pages: Number of site pages indexed by search engines.
Inlinks: Internal links pointing to a URL.
Internal Links: Links pointing to pages within the same site.
Keyword Clustering: Group keywords into topical clusters based on actual
Google SERPs.
Keyword Difficulty: Proprietary difficulty score for ranking a keyword.
Keyword Tags: Free-form labels applied at the keyword level for
grouping, testing, and reporting.
Keyword + URL Pairs: The mapping of a keyword to its preferred or
associated URL, used for rank tracking and reporting.
Keywords with Traffic: Keywords bringing traffic from analytics.
Links Acquired Manually: Count of partner URLs added to Link Clarity
pointing to a URL.
Links Acquired Organically: Count of partner URLs found via Google
Webmaster report to a target URL.
Managed Keywords (AKA tracked keywords): Search queries that are
actively managed in the platform for tracking, reporting, and alerts.
Managed Links: Managed backlinks from external websites that are crawled
for backlink information.
Managed Pages (AKA Target URLs): Managed pages designated as the
preferred/target landing pages for keyword associations and reporting.
Notes: Add dashboard widget for comments.
On Site: View on-page content for managed/competitor pages and backlink
data.
Page Tag: Free-form URL-level labels for grouping, filtering, and
performance tracking.
Page Tag Filter: Includes/excludes data using saved Page Tags.
PageRank (PR): Link-based value (0–1) from Google’s algorithm.
PageSpeed: Performance score/diagnostics; top Google sites average
~80.78.
Partner Domains: Aggregated view of partner/backlink records by domain
(domains associated to managed partner URLs added in Link Clarity).
Pixel Depth: Total pixels above a result; lower = higher on page.
Pixel Depth Filter: Filter by pixel depth to the first result
(equals/greater/less/between).
Rank: Position of a URL for a keyword.
Rank Filter: Filter by True Rank, Web Rank, or Visual Rank with options
for equals/greater/less/between.
Remove: Option to remove an element from a section.
Results: Count of results returned by a search engine for a query.
Search Intent (aka Keyword Types): Rule-driven keyword classifications
(e.g., Brand vs. Non-Brand) assigned via pattern rules that evaluate keyword
text; recalculated when rules change.
Search Visibility: Search Visibility is the percentage of Estimated Traffic (keyword position CTR x Search Volume) divided by Traffic Potential (estimated traffic assuming all keywords ranked in position 1).
SEO as % of Total (widget): Monthly organic contribution; filterable by
metric and page tag.
SERP Preview: The seoClarity SERP Preview provides a screenshot view of the search engine results page.
Sessions: An interaction with your website or app, such as seen in Google Analytics.
SIA (seoClarity Intelligent Assistant): AI that surfaces insights (e.g.,
content expectations).
Share of Market: Percent of total potential traffic captured.
Share of Visibility: Relative visibility percent using pixel depth,
fold, and volume.
Share of Voice: Percent of first-position potential traffic captured.
Tasks: Assign items to yourself/team members.
Top Ranked Pages: View all URLs that rank for a keyword; find
multi-keyword pages.
Topical Page Strength: Strength of a page on a topic (e.g., in Research
Grid/Content Fusion).
Traffic Potential: Estimated traffic if a site ranked in position 1.
Traffic Value (AKA Acquisition Value): Traffic value is a metric that represents the estimated cost that would be needed to acquire that same amount of traffic from pay-per-click (PPC) advertising on Google.
True Demand: True Demand™ is a proprietary seoClarity metric based on clickstream data that helps estimate true search volume.
True Rank: Position including all organic universal results (images,
videos, maps, etc.).
Trust Flow: Majestic trust score (1–100) based on link quality.
Unique Domains: Number of linking domains.
Universal Competitor: Saved list of competitor domains at the
site/profile level used to pre-populate competitor views and filters.
URL Rank: Rank of the associated/preferred landing page.
URL Type: Listing classification (Web, Image, Video, etc.).
User Intent: The user’s purpose or desired outcome; grouped by the
types: Informational, Local, Navigational, and Transactional.
Visibility: Pixels a result occupies on the SERP.
Visual Rank: Position reflecting everything above the listing
(ads/features).
Web Rank: Position counting only standard web (blue-link) results.
Weighted Average Rank (Wtd. Avg Rank): Average rank weighted by search
volume.
Widget: Standalone chart/graph/table added to dashboards.
SEO Concepts & Search Terminology
Algorithm (AKA Algo): Search engine system for selecting/ranking
pages.
Alt Text: Alternative text for images.
AMP (AKA Accelerated Mobile Pages): Lightweight format for fast-loading pages.
Anchor Text: Clickable text of a link.
API: Interface enabling applications to communicate.
Backlink (AKA Partner URL): A URL on another domain linking to your
page.
Canonicalization: Indicating the preferred URL among duplicates/similar
pages.
CDN (AKA Content Distribution Network): Geo-distributed proxy network to improve performance/availability.
CMS (Content Management System): Software (e.g., WordPress) to manage
content.
CSS (AKA Cascading Style Sheets): Stylesheet language for presentation of HTML.
DOM (AKA Document Object Model): API representing documents as a node tree.
Duplicate Content: Duplicate titles/meta/body content across pages.
Google Ads (AKA Google AdWords): Google’s PPC advertising platform.
Google Search Console (AKA GSC, Google Webmaster Tools): Google tool
providing search performance data.
H1: Main page heading.
H2: Subsequent subheading of an H1, and so on with H3.
HTML: Markup language for web pages/apps.
HTTP Status Code Examples:
- 200 OK: URL is accessible.
- 301 Moved Permanently: Permanent server-side redirect.
- 302 Found: Temporary server-side redirect.
- 304 Not Modified: Resource unchanged since last request (caching/crawl efficiency).
- 307 Temporary Redirect: Temporary redirect preserving HTTP method.
- 308 Permanent Redirect: Permanent redirect preserving HTTP method.
- 403 Forbidden: Access to the URL is forbidden.
- 404 Not Found: URL not found/not recognized.
- 410 Gone: Resource permanently removed (often deindexed faster than 404).
- 429 Too Many Requests: Client is rate-limited; use Retry-After.
- 500 Internal Server Error: Generic server-side error.
- 503 Service Unavailable: Temporary outage/maintenance; use Retry-After to preserve indexing.
- 504 Gateway Timeout: Upstream server didn’t respond in time.
Image Sitemap: XML file listing site images.
Infographic: Visual representation of information/data.