200 OK: Status code that indicates the URL is normally accessible.
301 Redirect: Status code that indicates a permanent server side redirect.
404 Error: Status code that indicates the URL does not exist or was not recognized as a valid URL by the server.
Alert: Platform feature that provides an email notification signaling a change to an element in the platform. Can be customized by users.
Alexa Rank: Alexa metric based on three months of aggregated historical traffic data and diverse traffic data sources, that is a combined measure of page views and reach. The Alexa rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago.
Algorithm: (algo) A program used by search engines to determine what pages to suggest for a given search query. Often referred to as an "algo update" when Google makes changes to their algorithm.
Alt text: Alt text is the alternative text used by text browsers and other Web user agents that can't view images.
AMP: Acronym for accelerated mobile page, which is a lightweight document that allows for quick loading Learn More
Anchor Text: The display text found on the partner page that is selected to link to your site.
API: Application Programming Interface is a language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. In its simplest terms, an API is a programming language that allows two different applications to communicate, or interface, with each other. Learn More
Associations: A method of linking together elements of your account to create a new and largely expanded data set. Options for associations: keywords + urls and keywords + competitor urls. You can use the link icon to create these associations.
Attribution Model: Related to analytics data, an attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, Last Interaction attribution assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. First Interaction attribution assigns 100% credit to touchpoints that initiate conversion paths.
Avg CPC: Average Cost Per Click - the average rate that is paid per click for a Pay Per Click Advertiser from Google's Keyword Planner.
Average Search Volume: This is the average number of searches for your managed keywords based on the previous 12 months and will be a rolling average. This is calculated based on data from multiple data sources.
Backlink: A URL from another domain that is found linking to a page on your site. Also called a partner URL.
Bot Clarity: Provides a set of reports and analysis to help understand not only the amount and frequency of bot activity, but also correlate the same with your other metrics at both an aggregate site level and individual URL level.
Bounces: Analytics metric for when a visitor clicks on a link to go to your site and they immediately leave.
Bounce Rate: The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Brand vs Non Brand: Establishing and breaking out if your analytics traffic is coming from branded terms (typically company or product names) or non brand (more generic) terms.
Canonicalization: Occurs when two or more duplicate versions of a webpage appear on different URLs. Using canonicals can help organize your content in such a way that every unique piece has only one URL.
Cascading Style Sheets (CSS): a style sheet language used for describing the look and formatting of a document written in a markup language.
Content Distribution Network (CDN): A group of geo based proxy servers with the goal of providing greater availability and high performance via spatial service distribution.
Chart Panels: You can change the segments pulled into various charts by selecting and unselecting the metrics listed by the widgets.
Citation Flow: MajesticSEO metric that displays a predictive number (on a scale of 1-100) of how influential a URL might be based on how many sites link to it.
Clarity Audit: Review and analyze site architecture and internal linking issues through a site crawl we perform for you.
Clicks: The number of times a user clicked your site's listing in search results for a particular query.
Click-through Rate (CTR): A percentage ratio based on search volume and entrances.
Compared to Expected: This is an analysis based upon the current CTR to display if the keyword is performing better or worse than can be expected.
Competitor Backlinks: The number of partner urls, or backlinks, that competitors have pointing to their site.
Competitor Clarity: View associated competitor pages and their metrics.
Competitor Opportunity: Identify keywords that your competitors are ranking well for.
Competitive Gaps: Identify the low hanging opportunities with the keywords you are already tracking or find the competitive gaps where your competitors are beating you.
Competitor Domains: View and analyze your competitor's domains, keywords, and inbound links.
Content Changed: One of your competitors changed on-page content on one of their pages.
Content Distribution Tracker: Specify a string of text and we will query Google.com for that exact string and add retrieved URL's to LinkClarity.
Content Ideas: Assists in coming up with potential new content ideas for your own site by typing in search terms. This will display results of content currently on the web.
Content Management System (CMS): Programs such as Wordpress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.
Conversion: When a visit to a page converts to a sale.
Dashboard: A customizable tool to get an overview of your KPIs, also used as a reporting tool.
Disassociate: Breaks an association between 2 elements that are currently linked together through an association.
Dissociate Universal Competitor Button: Removes one of your universal competitors.
Document Object Model (DOM): A cross-platform application programming interfacet hat treats documents as a tree structure with each node representing a part of the document.
Domain Rank: A page within your site is ranking for a keyword you are managing.
Download All: Gathers all the tabled data in a section and sends it to you via email.
Duplicate Content: Duplicate on-page content found within your site durin a crawl. Can be such things as duplicate titles, duplicate meta descriptions, etc.
Entrances: Analytics metrics similar to Visits or sessions.
Estimated Traffic: This is a calculation of the estimated clicks for the keyword. This number is arrived at by multiplying the click-through rate that is typical for a keyword at its particular rank position with the daily search volume for the keyword. Learn More
Event: Anything you want to annotate in the platform with a small flag that appears on some widgets. i.e. algorithm updates, add/delete a lot of keywords, optimize for a set of keywords, etc.
Exits: The number of exits from, or people leaving, your website.
Forecast: Allows you to build an estimate of the potential traffic, conversions and conversion value over the next 12 months for your domain, based on detailed keyword level data and a set of variables you can customize.
Goals: You can create goals which can be viewed on the dashboards via the Traffic Clarity widget.
Google AdWords: An advertising service which places relevant advertisements on search results pages and other content. When a user searches for keywords using Google, AdWords advertisements related to those keywords are displayed on the right, top and/or bottom of the search results pages alongside the organic search results.
Google Search Console (formerly Webmaster Tools): We will pull in your Top Queries and Top Pages from the Search Queries section of Webmaster Tools.
Global Event: Same as events, only it will put a flag across several areas of the platform.
H1: Found in the on-page content of a URL. Denotes the main heading on a page. Your heading should immediately allow the user to understand what your webpage is about and entice them to read more.
H2: Found in the on-page content of a URL. Denotes a subheader on the page.
Health: The Health column shows the server response or status code for the URL.
Highest Ranked URL: The URL from your domain that is highest ranking in the search results for a specific keyword.
HTML: Acronym for Hypertext Markup Language, which is the standard markup language for creating web pages and web applications
Image Sitemap: A file that can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.
Impressions: The number of times pages from your site appeared in search results.
Indexed Pages: This metric tells you how many of your pages are being indexed by search engines and are getting found by users.
Infographic: A visual image such as a chart or diagram used to represent information or data .
Inlinks: Internal links pointing to a url on your site.
Internal Links: A url that points to another page on the same website .
JavaScript: An object-oriented computer programming language commonly used to create interactive effects within web browsers.
Keyword Clarity: Analyze the CTR on your organic search traffic and prioritize your opportunities.
Keyword Detail: The Keyword Detail Page allows you to view granular details about a specific keyword. This includes historical ranking data, search volume, associated pages, associated competitors, actionable insights, on-page content, backlinks, and more for that keyword.
Keyword Stuffing: A practice of putting tons of keywords in the coding of a site in an attempt to get better SERP results. Keyword stuffing is frowned upon by search engines.
Keyword Tags: Grouping together a set of keywords whose performance you want to track together. Useful to do testing, to track optimization efforts, or a segment of keywords.
Keyword Types: View and analyze the performance of different types of keywords (such as Brand vs. Non-Brand) by creating keyword type patterns.
Keyword + URL Pairs: Quickly identify the associated URL (if any) for each of the keywords you are managing in RankClarity and monitor if the url you want to rank for a keyword is ranking or is being outranked by another URL.
Keywords with Traffic: Keywords found in your analytics data to be bringing traffic to your pages.
Landing Page: The page that a link is pointing to.
Link Building: The process of trying to gain new partner URLs linking to your page.
Link Clarity: Add, manage and analyze acquired links to your site. Add a potential partner url to this section and we will do a crawl to see if it is linking to you (live).
Links Acquired Manually: Displays the count of Partner URLs/links that have been added to Link Clarity and point to that particular URL.
Links Acquired Organically: Displays the count of Partner URLs/links found from the Google Webmaster report (excluding links that have been added to PageClarity) that point to this Target URL.
Local Search: Local search is any search aimed at finding something within a specific geographic area. Local search is also seeking information online with the intention of making a transaction offline. This is the equivalent of looking in the Yellow Pages for something.
Long Tail: Long tail keywords are used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Typically these keywords contain at least 3 words.
Managed Keywords, Urls, Partners: Elements you have chosen to track in the platform are referred to as "managed".
Meta Description: Exists as a short description of a page's content. Search engines do not use the keywords or phrases in this tag for rankings, but meta descriptions are the primary source for the snippet of text displayed beneath a listing in the results.
MozRank: Shows how popular a given web page is on the web. Pages with high mozRank (popular) scores tend to rank better. The more links to a given page, the more popular it becomes. Links from important pages (like www.cnn.com or www.irs.gov) increase a page's popularity.
No Follow: Tells the engines whether links on the page should be crawled. If you elect to employ "nofollow," the engines will disregard the links on the page both for discovery and ranking purposes.
No Index: Tells the engines whether the page should be crawled and kept in the engines' index for retrieval. If you opt to use "noindex", the page will be excluded from the engines.
Notes: You can add notes on the dashboards to highlight items in the data, add comments, etc.
On-page Content: Your meta data for a specific URL in which you are managing.
On Site: View on-page content such as meta descriptions and h1s found when crawling your managed pages, as well as what your competitors are doing on-page, along with backlink data.
Organic Search: Processes to obtain a natural placement on organic search engine results pages (SERPs).
Page Clarity: View and manage the list of URL's from your site that you wish to focus on for search optimization. Also called managed URLs.
PageRank (PR): A value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors.
PageSpeed: Google PageSpeed can help you discover technical issues affecting the average page load time of your website. Each PageSpeed rule is based on general principles of web page performance, such as resource caching, data upload and download size, and client-server round-trip times. Average Google Speed score (top ranking websites in Google) = 80.78
Page Type Detail: An overview of the different page types set up and how much traffic they are receiving.
Page Tag: Grouping together a set of pages whose performance you want to track together.
Page Types: Platform feature that allows you to categorize the URLs on your site (such as category pages vs. product pages) and view their performance together based on the patterns in the URL.
Partner Domains: Looks at your managed backlinks on a domain level.
Partner URL: A url that is found linking to a page on your site. Also called a backlink.
Rank: How a specific url is performing in a search engine’s results for a specific keyword.
Remove: Platform option that removes an element from that section.
Research>Search Volume: Clarity Research gives you the ability to check Google Keyword Planner search volume without leaving the platform.
Results: Number of search results that populate when you do a Google or other search engine search.
Rich Snippets: A type of structured data that allow webmasters to mark up content in ways that provide information to the search engines.
Robot.txt: A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. Learn More
RSS Feed: Data including full or summarized text describing an update to a site/blog.
SEM: Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
SEO: Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results.
SEO as % of Total: The SEO as % of Total widget allows you to view at a glance the contribution organic traffic plays to the overall picture on a monthly basis. The bar graph simply shows a month over month comparison of your traffic going as far back, per your analytics, to January 2011. You can include the widget into any of your dashboards. Also, view the data by entrances, conversions or the conversion value (revenue) and filter by page tag all to get to that data which is most relevant to you. The bar graph is accompanied with a complete table of the numbers behind the data.
SERP Results: A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page.
Share of Market: The percentage of traffic you should be receiving based on your ranking keywords out of the total potential. Learn More
Share of Voice: The percentage of traffic you should be receiving based on your ranking keywords out of the first position potential. Learn More
Sitemap: Typically an XML file, which you can submit to search engines to make it easier for them to discover the pages on your site. Using a Sitemap file is also one way (though not guaranteed) to tell Google which version of a URL you'd prefer as the canonical one.
Target URLs: The pages within your site you are managing in Page Clarity.
Task: You can assign tasks to yourself or members on your team based around an item in the platform.
Title: The meta title is the HTML code that specifies the title of a certain web page. It appears at the top left corner of your browser when you visit a web page. In coding, the meta title is embedded at the header of a web page, above the meta description and meta keywords tags.
Top Competitors: Discover the "true" search competitors for keywords you are tracking in RankClarity by analyzing sites that have the highest counts of keywords in the top, top 3 and top 10 positions. Also view the share of search volume the competitors are getting for those keywords.
Top Ranked Pages: The Top Ranked page displays all (not just managed) URLs that rank for a keyword. This section of the platform allows you to identify which URLs from your site rank for multiple keywords.
Traffic Potential: The estimated traffic amount a site would receive if they ranked in position 1 Learn More
Trust Flow: MajesticSEO metric that displays a predictive number (on a scale of 1-100) of how trustworthy a page is based on how authoritative sites tend to link to authoritative sites.
Unique Domains: The number of domains that contain various backlinks within.
Universal Competitor: The top 5 competitors you select to focus on and pull in the most data for. These are the competitors who you can view ranking data for on the dashboards.
URL Rank: The rank of the associated URL or preferred landing page.
Weighted Average Rank (Wtd. Avg Rank): Takes your average ranking and factors in a search volume weight. Learn More
Widget: A stand alone chart, graph or table that can be added to any dashboard.