For more information on Platform Features, review seoClarity’s
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seoClarity Product features: Actions, Data, Filters, Metrics
Alert: Email notification on changes;
user-customizable.
Annotations: Denote changes, updates or anything note worthy to have them appear on charts.
Associations: Stored relationships between keywords and URLs (e.g.,
preferred landing pages) used in URL Rank, cannibalization checks, and
reporting.
At Risk Traffic: Potential traffic loss if issues persist (based on last
week’s analytics), as seen in Actionable Insights.
Attribution Model: Rule(s) assigning conversion credit to touchpoints, as seen in analytics platforms
Average Search Volume (AKA ASV or MSV): 12 month rolling average of monthly searches, as seen in Google Ads Keyword Planner.
Avg CPC: Average cost per click from Google Ads Keyword Planner.
Blended Rank: Shows the true position of your webpage on a search results page (SERP) by counting all types of content that appear above your result, not just the traditional organic listings.
Bounce Rate: Percent of single-page sessions.
Bounces: Single-page sessions.
Chart Panels: Select/unselect metrics to change chart segments.
Citation Flow: Majestic influence score (1–100) based on link quantity.
Clicks: User clicks on a web listing, such as seen in Google Search Console.
Click-through Rate (AKA CTR): Clicks as a percentage of impressions, such as seen in Google Search Console.
Compared to Expected: Indicates if current CTR is above/below
expectation.
Competitive Gaps: Find low-hanging opportunities or areas competitors
beat you.
Competitor Backlinks: Number of backlinks competitors have.
Competitor Domains: Analyze competitor domains, keywords, inbound links.
Competitor Filters: Includes/excludes data using the saved universal
competitor list or specified competitor domains.
Competitor Opportunity: Identify keywords competitors rank well for.
Content Changed: Indicates a competitor changed on-page content.
Content Expectation (by SIA): Predominant user intent and top content
expectations surfaced for a topic/page.
Content Score: The content score is a percentage based on the content length and usage of keyword recommendations in title, meta and body content as seen in the score breakdown section of Content Fusion.
Content Types (AKA Page Types): URL-level classifications maintained via
rules (path patterns, parameters, metadata) with optional manual overrides;
used for segmentation and reporting.
Conversion: Visit resulting in a sale.
Core Web Vitals: Google user experience metrics (LCP, INP, CLS) focused on page speed.
Disassociate: Removes the stored keyword ↔ URL relationship.
Dissociate Universal Competitor Button: Removes a domain from the
universal competitor list.
Domain Rank: A page within your site is ranking for a managed keyword.
Download All: Extract option for table downloads from a platform feature.
Engaged Sessions: An engaged session is a session that lasts longer than 10 seconds, has a key event, or has at least 2 pageviews, such as seen in Google Analytics.
Engagement Rate: Engagement rate is the number of engaged sessions divided by the total number of sessions, such as seen in Google Analytics.
Entrances: Site Analytics traffic metric, such as seen in analytics platforms.
Estimated Traffic: Estimated clicks = typical CTR at position × daily
search volume.
Events: Annotate changes (e.g., algo updates); flags on widgets.
Exits: Sessions ending on the page, such as seen in analytics platforms.
First Fold Opportunity: Highlights keywords with potential to reach
first fold for web results.
Fold/First Fold Filter: Filter keywords/results appearing within the
first screen fold.
Fold Visibility: Screen fold where a result appears.
Global Event: Event flag across multiple areas.
Goals: Site analytics goals viewable on dashboards (e.g., via Site Analytics
widget).
Health (column): Shows HTTP status code for the URL, such as seen in Site Audits.
Highest Ranked URL: Your domain’s top URL for a keyword.
Impressions: Times your pages appeared in search results, such as seen in Google Search Console.
Indexed Pages: Number of site pages indexed by search engines.
Inlinks: Internal links pointing to a URL.
Internal Links: Links pointing to pages within the same site.
Keyword Clustering: Group keywords into topical clusters based on actual
Google SERPs.
Keyword Difficulty: Proprietary difficulty score for ranking a keyword.
Keyword Tags: Provide a way to group managed keywords together for filtering and reporting.
Keyword + URL Pairs: The mapping of a keyword to its preferred or
associated URL, used for rank tracking and reporting.
Keywords with Traffic: Keywords bringing traffic from analytics.
Links Acquired Manually: Count of partner URLs added to Link Clarity
pointing to a URL.
Links Acquired Organically: Count of partner URLs found via Google
Webmaster report to a target URL.
Managed Elements: Managed elements refers to any keyword, URL, or tag that has been added to the platform for tracking.
Managed Keywords (AKA tracked keywords): Search queries that are
actively managed in the platform for tracking, reporting, and alerts.
Managed Links: Managed backlinks from external websites that are crawled
for backlink information.
Managed Pages (AKA Target URLs): Managed pages designated as the
preferred/target landing pages for keyword associations and reporting.
Notes: Add dashboard widget for comments.
On Site: View on-page content for managed/competitor pages and backlink
data.
Page Tags: Provide a way to group managed pages together for filtering and reporting.
Page Tag Filter: Includes/excludes data using saved Page Tags.
PageRank (PR): Link-based value (0–1) from Google’s algorithm.
PageSpeed: Performance score/diagnostics; top Google sites average
~80.78.
Partner Domains: Aggregated view of partner/backlink records by domain
(domains associated to managed partner URLs added in Link Clarity).
Pixel Depth: Total pixels above a result; lower = higher on page.
Pixel Depth Filter: Filter by pixel depth to the first result
(equals/greater/less/between).
Rank: Position of a URL for a keyword.
Rank Filter: Filter by True Rank, Web Rank, or Visual Rank with options
for equals/greater/less/between.
Remove: Option to remove an element from a section.
Results: Count of results returned by a search engine for a query.
Search Intent (aka Keyword Types): Rule-driven keyword classifications
(e.g., Brand vs. Non-Brand) assigned via pattern rules that evaluate keyword
text; recalculated when rules change.
Search Visibility: Search Visibility is the percentage of Estimated Traffic (keyword position CTR x Search Volume) divided by Traffic Potential (estimated traffic assuming all keywords ranked in position 1).
SEO as % of Total (widget): Monthly organic contribution; filterable by
metric and page tag.
seoClarity: seoClarity is the mission-critical SEO platform for companies that demand a comprehensive and innovative solution.
SERP Preview: The seoClarity SERP Preview provides a screenshot view of the search engine results page.
Sessions: An interaction with your website or app, such as seen in Google Analytics.
SIA (seoClarity Intelligent Assistant): AI that surfaces insights (e.g.,
content expectations).
Share of Market: Percent of total potential traffic captured.
Share of Visibility: Relative visibility percent using pixel depth,
fold, and volume.
Share of Voice: Percent of first-position potential traffic captured.
Tasks: Assign items to yourself/team members.
Top Ranked Pages: View all URLs that rank for a keyword; find
multi-keyword pages.
Topical Page Strength: Strength of a page on a topic (e.g., in Research
Grid/Content Fusion).
Traffic Potential: Estimated traffic if a site ranked in position 1.
Traffic Value (AKA Acquisition Value): Traffic value is a metric that represents the estimated cost that would be needed to acquire that same amount of traffic from pay-per-click (PPC) advertising on Google.
True Demand: True Demand™ is a proprietary seoClarity metric based on clickstream data that helps estimate true search volume.
True Rank: Position including all organic universal results (images,
videos, maps, etc.).
Trust Flow: Majestic trust score (1–100) based on link quality.
Unique Domains: Number of linking domains.
Universal Competitor: Saved list of competitor domains at the
site/profile level used to pre-populate competitor views and filters.
URL Rank: Rank of the associated/preferred landing page.
URL Type: Listing classification (Web, Image, Video, etc.).
User Intent: The user’s purpose or desired outcome; grouped by the
types: Informational, Local, Navigational, and Transactional.
Visibility: Pixels a result occupies on the SERP.
Visual Rank: Position reflecting everything above the listing
(ads/features).
Web Rank: Position counting only standard web (blue-link) results.
Weighted Average Rank (Wtd. Avg Rank): Average rank weighted by search
volume.
Widget: Standalone chart/graph/table added to dashboards.
SEO Concepts & Search Terminology
Algorithm (AKA Algo): Search engine system for selecting/ranking
pages.
Alt Text: Alternative text for images.
AMP (AKA Accelerated Mobile Pages): Lightweight format for fast-loading pages.
Anchor Text: Clickable text of a link.
API: Interface enabling applications to communicate.
Backlink (AKA Partner URL): A URL on another domain linking to your
page.
Canonicalization: Indicating the preferred URL among duplicates/similar
pages.
CDN (AKA Content Distribution Network): Geo-distributed proxy network to improve performance/availability.
CMS (Content Management System): Software (e.g., WordPress) to manage
content.
CSS (AKA Cascading Style Sheets): Stylesheet language for presentation of HTML.
DOM (AKA Document Object Model): API representing documents as a node tree.
Duplicate Content: Duplicate titles/meta/body content across pages.
Google Ads (AKA Google AdWords): Google’s PPC advertising platform.
Google Search Console (AKA GSC, Google Webmaster Tools): Google tool
providing search performance data.
H1: Main page heading.
H2: Subsequent subheading of an H1, and so on with H3.
HTML: Markup language for web pages/apps.
HTTP Status Code Examples:
- 200 OK: URL is accessible.
- 301 Moved Permanently: Permanent server-side redirect.
- 302 Found: Temporary server-side redirect.
- 304 Not Modified: Resource unchanged since last request (caching/crawl efficiency).
- 307 Temporary Redirect: Temporary redirect preserving HTTP method.
- 308 Permanent Redirect: Permanent redirect preserving HTTP method.
- 403 Forbidden: Access to the URL is forbidden.
- 404 Not Found: URL not found/not recognized.
- 410 Gone: Resource permanently removed (often deindexed faster than 404).
- 429 Too Many Requests: Client is rate-limited; use Retry-After.
- 500 Internal Server Error: Generic server-side error.
- 503 Service Unavailable: Temporary outage/maintenance; use Retry-After to preserve indexing.
- 504 Gateway Timeout: Upstream server didn’t respond in time.
Image Sitemap: XML file listing site images.
Infographic: Visual representation of information/data.