Content Types Overview
Content Types are built to give you an overview of how traffic to your site breaks down into major sections. They allow your URLs to be put into segments like product pages, category pages, or in any other way that is best suited for your site and organization. This analysis was a lot harder in the past but we have made it so that the functionalities can be grouped together in order to see the necessary data. Now you can see how much traffic goes to your “category pages” or the “product pages” instead of taking guesses at what traffic went where.
Content Types can be critical to review when Google releases algorithm updates, or doing overall categorical business-level analysis. When set up, Content Types will show which section of the site is being affected most and which sections are not. This is a great view to see what the algorithm change might have been about and what you can do to recreate the successful parts of the site.
Requirements
In order to apply Content Type filters, they must first be created. Content Type filters can be created anywhere they are present as a filter via the edit icon.
Content Types Features
For a quick overview of Content Types and how to use them, watch this video:
How to Create and Edit Content Types
1. Select the edit (pencil) icon for Content Types to display the Content Types pop-up
2. Select the Create New button to create a new pattern or the edit button to review and edit an existing pattern.
How to Use Content Type Filters
Summary
Comparing different content type sections of the site is always a great practice. Using Content Types will keep your site’s data organized and help you see how those specific areas are performing. Content Types can be used in a similar manner as Content Groups within Google Analytics (though GA uses re2 regex syntax).