Actionable Insights

Actionable Insights Overview 

Actionable Insights is an A.I. driven assistant that constantly monitors thousands of data points, analyzing petabytes of data and identifying hundreds of issues and opportunities automatically.  It provides you with an up-to-the-moment checklist of issues and opportunities that might require attention, helps you to prioritize those issues, assign them for action, and (in the future) even resolve the majority of those issues with the click of a button.

seoClarity's Actionable Insights is based on a machine learning algorithm that analyzes the metrics behind the rankings on a SERP. These insights are based on our analysis of what is actually happening on individual SERPs. This is possible because the feature connects every component in the seoClarity platform and correlates the data to bring in the best insights. Links, analytics, page speed, bounce rate, rankings, and everything else is all connected, providing you the best way to improve your rankings. Actionable Insights is also available as a dashboard widget.

Actionable Insights Use Cases

1. Build richer dashboards with relevant insights, issues, and opportunities for stakeholders.
   
2. Automate delivery of insights on a daily or weekly basis as PDF reports.
   
3. Allow teams to add and update tasks related to insights directly from the dashboard widget.
   

Background & Requirements for Actionable Insights

Certain insights depend upon other elements to be setup, such as integrations with Analytics and Search Console.  All data is accessed and analyzed on the fly each time the Actionable Insights page is loaded.  Insights are run on a recurring basis and can be customized via Settings.  Learn More

1. Take an in-app tour of Actionable Insights
   

Actionable Insights

Access Actionable Insights in the Dashboard menu in the left navigation bar.

Actionable Insights Categories 

The percentage in the circle graph indicates the percentage of issues and insights for your domain found on this running of Actionable Insights as compared to all the issues we evaluate.  Categories are based on improving Usability, Relevance and Authority. Select a sub-category to to view just that type of Insights in the Table. Learn More

Actionable Insights Results table

Insights are displayed along with their category, impact and effort levels. Selecting an insight will expand the insight to provide more information, including why the issue matters, how to fix it, and often links to references that verify the issue and/or explain more about correcting it.

Actionable Insights results

1. Insight: Each individual issue or insight shown in the table can be expanded by clicking on it. To return to the default table view, click "Collapse" on the expanded issue.
   
2. Effort: Each issue's Impact and Effort levels are displayed. These can be customized in Actionable Insights Settings.
   
3. Why this is important: This defines the particular issue or insight and helps you assess how critical it might be for your attention. 
   
4. How to fix it: provides our recommended action for the issue or insight.
   
5. Elements: The table lists all the keywords, URLs, or other elements currently affected by the particular issue.
   
6. Add Filter: filter the results in the table to conform to your priorities.
   
7. Add Task: Create a task to act on the issue and assign it to a team member.
   

Actionable Insights filters

Impact: Filter insights based on their impact level, assigned via settings, with options for: All, Informational, Low, Medium, High, and Critical.

Effort: Filter insights based on their effort level, assigned via settings, with options for: All, Very Low, Low, Medium, High, and Very High.

Sort: Select a method for sorting with options including: Effort, Impact, and Issue Count. By default, Sort is based on Impact.

Content Type: Filter Insights based on pre-defined types of pages. Use the pencil icon to edit or create new Content Types.

Search Intent: Filter Insights based on user-defined intent categories. Use the pencil icon to edit or create new Search Intent types.

Keyword: Filter Insights based on keyword patterns using various logical operators to include or exclude.

Keyword Tags: Filter Insights based on user-defined keyword tags.

Page: Filter Insights based on page title patterns using various logical operators to include or exclude.

Page Tags: Filter Insights based on user-defined page tags

How to Use Actionable Insights

Actionable Insights (found in the Dashboards section of seoClarity) is a powerful feature that automatically detects and prioritizes over 120 SEO issues and opportunities. Here's how to use it to automate your SEO task prioritization process:

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