AI Performance
AI Performance Overview
AI Performance provides you with a comprehensive view of how AI-driven traffic influences your site's performance. With clear insights into which AI platforms—such as ChatGPT, Perplexity, and Gemini—are driving traffic, you can effectively optimize your content and strategies. Analyze key metrics like clicks, conversions, and engagement, and see how AI traffic compares to traditional organic sources. Tailored dashboards allow you to segment data and understand the geographic impact, giving you the tools to confidently adjust your AI search strategies and link their impact directly to business outcomes.
Background & Requirements for AI Performance
Once the feature is enabled and Site Analytics data has been integrated from Google or Adobe Analytics, referral traffic from AI engines will become available. The data will typically populate within 24 hours of integration.
AI Performance Use Cases
- Content Engagement: Identify what types of content are engaging users in AI engines.
- Conversion Tracking: Tracking conversions helps measure the financial impact of AI engines.
- Traffic Analysis: Understand what percent of traffic is coming from AI engines.
AI Performance
AI Performance summary
Compare AI search-generated visits with traditional organic search traffic to assess their impact on conversions, engagement, and business outcomes.
Traffic: Displays the total traffic from AI engines based on the integrated analytics platform.
Pages Receiving Traffic: Displays the number of unique URLs that have received traffic from AI engines based on the integrated analytics platform.
AI Search As & Of Total Organic: Displays the percentage breakdown of AI engine traffic compared to overall organic traffic, as seen in Site Analytics, based on the integrated analytics platform.
Add Metrics: Choose which metrics to display in your summary view by checking or unchecking metrics. Create custom metrics tailored to your needs. Set up custom metrics here.
AI Performance filters
Determine which AI search engines are contributing to your site's traffic and their share of overall organic traffic.
All Engines: Select all or a specific AI to view data corresponding to just that engine.
Content Types: Select content type(s) to view data corresponding to the URLs that match that Content Type rule.
AI Performance charts
Overall: Displays the total analytics metric of choice, such as traffic or conversions, trended over time.
By Engine: Displays the AI engine breakdown for the analytics metric of choice, such as traffic or conversions, trended over time. Select the percent checkbox within the chart to change the display to a percent breakdown.
Metric Selector: Select the desired analytics metric from the top right of the chart to view the corresponding data within.
AI Performance Page table
Instantly identify which pages, content, or experiences are driving AI-driven traffic and conversions across various AI platforms like ChatGPT, Perplexity, and Gemini.
Related URLs: Displays the count of Related URLs for the specified page, selecting the number will open a panel displaying the data for those related URLs.
Traffic: Displays the data of the primary traffic metric (i.e. visits, sessions, entrances, etc) from the integrated Analytics profile.
Bounces: If provided from the analytics integration, bounce totals will display as a selectable column metric.
Ecommerce: Displays the purchase orders, transactions or similar that are provided via the Site Analytics integration. This is a selectable option in the table when integrated.
Ecommerce Value: Displays the revenue, order value or similar that are provided via the Site Analytics integration. This is a selectable option in the table when integrated.
Goal Conversions: Displays any of the integrated Site Analytics goal conversion data. This is a selectable option in the table when integrated.
Goal Conversions Value: Displays any of the integrated Site Analytics goal conversion value data. This is a selectable option in the table when integrated.
AI Performance Engine table
Engine: Displays the specific AI engine generating the corresponding site analytics data.
Traffic: Displays the data of the primary traffic metric (i.e. visits, sessions, entrances, etc) from the integrated Analytics profile.
Bounces: If provided from the analytics integration, bounce totals will display as a selectable column metric.
Ecommerce: Displays the purchase orders, transactions or similar that are provided via the Site Analytics integration. This is a selectable option in the table when integrated.
Ecommerce Value: Displays the revenue, order value or similar that are provided via the Site Analytics integration. This is a selectable option in the table when integrated.
Goal Conversions: Displays any of the integrated Site Analytics goal conversion data. This is a selectable option in the table when integrated.
Goal Conversions Value: Displays any of the integrated Site Analytics goal conversion value data. This is a selectable option in the table when integrated.
AI Performance Content Type table
Segment AI traffic by content types and integrate this data into dashboards for detailed analysis.
Content Type: Displays the content types that have been created.
Traffic: Displays the data of the primary traffic metric (i.e. visits, sessions, entrances, etc) from the integrated Analytics profile.
Bounces: If provided from the analytics integration, bounce totals will display as a selectable column metric.
Ecommerce: Displays the purchase orders, transactions or similar that are provided via the Site Analytics integration. This is a selectable option in the table when integrated.
Ecommerce Value: Displays the revenue, order value or similar that are provided via the Site Analytics integration. This is a selectable option in the table when integrated.
Goal Conversions: Displays any of the integrated Site Analytics goal conversion data. This is a selectable option in the table when integrated.
Goal Conversions Value: Displays any of the integrated Site Analytics goal conversion value data. This is a selectable option in the table when integrated.
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