Site Analytics

Site Analytics

Site Analytics Overview

Site Analytics is a simple way to do a powerful, adhoc analysis on all organic search data based on the integrated analytics platform. Check out the Site Analytics overview video below:


Site Analytics Background & Requirements

Google Analytics 4 (GA4) Integration Needed: Ensure your analytics data is integrated to access reports. 


Site Analytics Use Cases

  1. Easily compare year over year organic search performance. 
  2. Analyze analytics data by dimensions (device, country, search engine or page content types) to identify areas for improvement. 
  3. Correlate analytics data with other SEO metrics like Rankings, Bot Activity, Page issues, Search Console keywords, etc.


Site Analytics



Site Analytics Summary

Traffic: Traffic is based on the integrated metric and could be seen as entrances, visits, sessions, clicks or similar within the analytics interface. The data displayed is based on the date range selected.
Bounces: Displays the sum of bounces based on the date range selected.
Pages: Displays the sum of pages that received traffic during the date range selected.



Site Analytics Trend Charts

Metrics: Enable the Compare box to display all the metrics options in the drop down menu.
Metric drop down selector
  1. Bounces: If provided in the integration, this will be available for selection.
  2. Session Duration: The total time of user sessions in seconds. Available for Google Analytics integrations.
  3. Time On Page: This is the total time on page in seconds. Available for Google Analytics integrations. 
  4. Pageviews: If provided in the integration, this will be available for selection.
  5. Pages: Displays the sum of pages that received traffic during the date range selected.
  6. Ecommerce: If provided in the integration, these options will be available for selection. 
  7. Ecommerce Value: If provided in the integration, these options will be available for selection. 
  8. Email Signup: If provided in the integration, these options will be available for selection. 
  9. Email Signup Value: If provided in the integration, these options will be available for selection. 
  10. Conversions: If provided in the integration, these options will be available for selection. 
  11. Conversions Value: If provided in the integration, these options will be available for selection. 
By Device: This displays the selected metric by device type for the date range selected.
By Country: This displays the selected metric by country for the date range selected.
By Engine: This displays the selected metric by search engine for the date range selected.
By Content Type: This displays the selected metric by page content type for the date range selected.

Clicking on the gear icon on the right, above the chart, will open the Metrics window to select and save options to be visible in the chat.



Site Analytics Filter Options        


Country: Select countries to via analytics data from only those locations.
Device: Choose between Desktop, Mobile, or Tablet data, default setting includes all devices types.
Engine: This allows for filtering of the search engines based on the criteria: is, isn't, contains, does not contain, starts with, ends with, or a Regex pattern
Domain: This allows for filtering based on the specific domains that are part of the integrated analytics. 
Page: This allows for filtering of the URL based on the criteria: is, isn't, contains, does not contain, starts with, ends with, or a Regex pattern
Page Tags: Choose a Page Tag from Page Clarity to filter data in Search Analytics for the managed pages.
Content Type: Available on the URL tab, allows for nested filtering of pages based on the criteria: is, isn't, contains, does not contain, starts with, ends with, or a Regex pattern using AND OR statements. 
Host Name: This allows for filtering based on the host that is part of the integrated analytics based on the criteria:  is, isn't, contains, does not contain, starts with, ends with, or a Regex pattern using AND OR statements.
URL Lists: URL lists gives the ability to create lists of ANY URLs from your site or segmented analysis in Search and Site Analytics. Some ways  to use of URL Lists:
  1. Monitor the success of a link building campaign
  2. Do one-off analysis of segments of a site where ongoing tracking isn't needed
  3. Create segments that cross over different page tags
  4. Download a list of URLs filtered by ranking criteria in Rank Intelligence to view in analytics 
  5. Run analytics on the pages that appear in certain SERP features
Custom Data: Filter by any URL level custom data of your own and use it to segment and filter analytics.
Saving Filters: Quickly load predefined scenarios with the save filters option.

Site Analytics Tables

All tables will display organic traffic data along with other available selected metrics (Device table example below). 
Table/Tree: Choose Tree view in the "By Folder" tab and click the triangle (▷) before a folder to reveal its subfolders. You can continue to drill down the levels of folders as deep as you need to go.
Trended: This switch allows for a trend view display of the selected metric within the table.

Page: This displays the page and it's corresponding metrics within the table.
        Note: If the page shows up as "-" It means the URL that we received was blank.
Device: This displays the device types and their corresponding metrics within the table. 
Country: This displays the countries and their corresponding metrics within the table.
Engine: This displays the search engines and their corresponding metrics within the table.
Content Type: Displays the created Content Type filters from the Filters menu and their corresponding metrics within the table.
Host Name: This displays the hosted domains and their corresponding metrics within the table.
By Date: Displays each date in a row based on the date picker at the top right of the chart.
By folder: You can reveal multiple levels of subfolders in one view in the table.
Traffic Mix: This allows you to analyze traffic data across all channels so that you can accomplish tasks such as comparing YOY traffic changes by channel or filter and see if a particular tag is seeing an increase in % of traffic from organic as a % of overall traffic. Traffic Mix data comes from the Google Analytics API, based on the channels that are defined within GA


Site Analytics Page table columns 

Related URLs: Available on the Page tab, Displays the count of Related URLs for the specified page, selecting the number will open a panel displaying the data for those related URLs.
Traffic: Displays the data of the primary traffic metric (i.e. visits, sessions, entrances, etc) from the integrated Analytics profile.
Bounce: If provided in the integration, bounce totals will display in the column.
Session Duration: The total time of user sessions in seconds. Available for Google Analytics integrations
Time On Page: This is the total time on page in seconds. Available for Google Analytics integrations. 
Pageviews: The Pageviews metric can be provided in the integration, if so this will be available for selection.
Ecommerce: Orders or transactions can be provided in the integration, if so these options will be available for selection. 
Ecommerce Value: Revenue or order value can be provided in the integration, if so these options will be available for selection.
Goal Conversions: Analytics goals can be provided in the integration, if so these options will be available for selection.
Goal Conversions Value: Analytics goal values can be provided in the integration, if so these options will be available for selection.
Change: Displays the percent of change when comparing date ranges in the date picker at the top of the page.


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Info
In 2024, Google Analytics 3 (Universal Analytics) has been officially deprecated and stopped collecting data. To continue tracking your analytics, integrate Google Analytics 4 (GA4), which offers improved features and insights.

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