Adobe Analytics Integration

Adobe Analytics Integration

Overview

For Adobe Analytics integration, this article outlines the steps needed to run through in order to grant seoClarity access to your account. Adobe eVars (Conversion Variables) are not needed for the Partner Exchange integration. In the Adobe Developer Console, you will create an Adobe Analytics project which uses service account credentials.  After configuring the service account, send the credential details of the service account to seoClarity. 

Requirements

In order to complete these steps correctly, you will need to be logged into your Adobe Developer Console account and have access to the Admin section of the platform. The required steps must be configured prior to integration.

Create a new project in Adobe Developer Console via https://console.adobe.io



Add API to the project



Add Adobe Analytics to the project



Select the OAuth authentication option for server-to-server authentication



Download OAuth JSON

  1. Once you generate the OAuth Token, download the JSON near the top right of the page and send it to support@seoclarity.net


Adobe Analytics Integration Defaults

The Adobe Partner Exchange integration uses the Adobe API data points below by default and these can be customized to align with current SEO analytics reporting. To use custom dimensions, metrics or segments in the integration, those items need to have their permissions shared along with their Adobe ID. Additional goal metrics can also be integrated if the goal name is provided.

NOTE: For goals or metrics that are calculated in Adobe Analytics, such as Bounce Rate or Average Time on Page, these should instead be created as Custom Metrics within the platform leveraging both separate data points. For example, Bounces can be integrated as a metric that allows for Bounce Rate to be created as a Custom Metric by dividing Bounces / Traffic. Similarly Total Time on Page can be integrated as a metric that would allow for Average Time on Page to be created as a Custom Metric by dividing Total Time on Page / Traffic. This ensures those metrics are correct over any period of time, whereas if we pull them in directly as they are in Adobe Analytics they have already been calculated for that day and when looking at a date range greater than that one day, as the goals will sum themselves over the entire date range.

Dimensions
  1. Page URL: variables/pageurl
  2. Search Engine Natural: variables/searchenginenatural
  3. Mobile Device Type: variables/mobiledevicetype
Metrics
  1. Visits (Traffic): metrics/visits
  2. Pageviews: metrics/pageviews
  3. Bounces: metrics/bounces
  4. Orders: metrics/orders (optional)
  5. Revenue: metrics/revenue (optional)

Adobe Analytics Differences

  1. Adobe Freeform tables used sampled data, so they will not match the full data set retrieved from this integration.
  2. Natural search data from Adobe can appear greater in Site Analytics where the search engine is unspecified.
  3. Historical analytics data can be integrated to include the previous 13 months data upon request.