What is Traffic Potential?

What is Traffic Potential?

The Traffic Potential metric is effectively the estimated traffic amount a site would receive if they ranked in position 1 for all keywords they are relevant for. This is the denominator in the Search Visibility calculation. If CTR for Rank Position 1 is 30% and Search Volume is 1,000 then we would see a Traffic Potential of 300. The SEO Forecasting feature utilizes this to forecast traffic based on change scenarios.


Traffic Potential Calculation

Traffic Potential = CTR (for Rank Position 1) x Search Volume


Traffic Potential Example

If the CTR for position 1 is 30% and the average search volume is 1,000 the Traffic Potential would look like this:
300 = 30% x 1,000



    • Related Articles

    • SEO Forecasting (Traffic Potential)

      SEO Forecasting Overview SEO Forecasting (formerly Traffic Potential) is a forecasting feature that allows you to project future performance based on variable driven scenarios using keyword ranking data. Similarly, it can be used to compare ...

    • What is Estimated Traffic?

      Estimated Traffic Estimated traffic is a metric calculated by multiplying the click-through rate for that rank position by the average search volume for the keyword. This is the estimated number of clicks that a site receives for a keyword or set of ...

    • What is Search Visibility?

      Search Visibility is the percentage of Estimated Traffic (keyword position CTR x Search Volume) divided by Traffic Potential (estimated traffic assuming all keywords ranked in position 1). This calculation represents how visible a web page is in a ...

    • Rank Index CTR settings

      Overview The Rank Index CTR Setting allows for a customized click-through rate option, which can be seen at the keyword level within Click-through Rate feature, the Traffic Potential feature, and the Forecast feature. These customizations are very ...

    • What is Share of Voice?

      Share of Voice is the percentage of the first ranking position traffic you should be receiving based on your keyword set being viewed specific to those in Research Grid or managed keywords in Rank Intelligence, compared to your competitors. It can be ...