The Traffic Potential metric is effectively the estimated traffic amount a site would receive if they ranked in position 1 for all keywords they are relevant for. This is the denominator in the Search Visibility calculation. If CTR for Rank Position 1 is 30% and Search Volume is 1,000 then we would see a Traffic Potential of 300. The SEO Forecasting feature utilizes this to forecast traffic based on change scenarios.

Traffic Potential Calculation

Traffic Potential = CTR (for Rank Position 1) x Search Volume

Traffic Potential Example