What is a SERP Feature? Google examples and friendly search names
What is a SERP Feature?
A SERP Feature is a unique element on a search engine results page (SERP) that goes beyond the standard blue web links. It is designed to provide direct answers and richer information, like AI Overviews, Knowledge Panels, Featured Snippets, Image Packs, Local Packs, People Also Ask (PAA), and Shopping results, aiming to satisfy user intent directly on the SERP.
Google SERP Feature Friendly Search Names
Below is a list of Google Subdomain Friendly Names that can be utilized when searching for a domain to view ranking performance for their different organic SERP Features. These are not all official Google subdomains, merely a way to get data for these types of search results.
| Google Subdomain | SERP Feature |
| comparison.google.com | Comparison review sites |
| estimatedsalary.google.com | Google Salary Estimates |
| events.google.com | Google Events |
| finance.google.com | Google Finance KG |
| findresultson.google.com | Find Results On |
| flights.google.com | Flight pack results |
| hotels.google.com | Hotel pack results |
| images.google.com | Image pack results |
| interestingfinds.google.com | Interesting Finds results |
| jobs.google.com | Job pack results |
| kp.google.com | Knowledge Panel results |
| ll.google.com | Local Listing pack results |
| nearyou.google.com | Google Near You |
| news.google.com | News, Top Stories, & 'Latest From' results |
| products.google.com | Popular Products |
| quickanswers.google.com | Quick Answers |
| shortvideos.google.com | Google Short Videos |
| video.google.com | Video pack results |
| aio.google.com | AI Overviews results |
| discussionsandforums.google.com | Discussions and Forums |
| fromsourcesacrosstheweb.google.com | From Sources Across The Web |
| populardestinations.google.com | Popular Destinations |
| topsights.google.com | Top Sights/Things to Do |
| recipe.google.com | Recipe |
Platform Sections Compatible with Google Friendly Search Names
- Dashboard
- Rank Intelligence
- Keywords
- Visibility Share
- Top Competitors
- Research Grid
- Hub
- Domains
- Answer Box
- Backlinks
- Content Gaps
- Link Gaps
Examples of SERP Features
Hotels pack desktop
Hotels pack mobile
Image pack desktop
Image pack mobile
Job pack desktop
Job pack mobile
Knowledge panel desktop
Knowledge panel mobile
Local Listing pack desktop
Local Listing pack mobile
Map pack desktop
Map pack mobile
News pack desktop
News pack mobile
Organic Product Listing pack desktop
Organic Product Listing pack mobile
Salary Estimates desktop
Salary Estimates mobile
Salary Estimates mobile
Video thumbnail mobile
Video pack desktop
Video pack mobile
Video thumbnail desktop
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