What is Blended Rank?

What is Blended Rank?

Blended Rank shows the true position of your webpage on a search results page (SERP) by counting all types of content that appear above your result, not just the traditional organic listings.

What does this mean?
  • Blended Rank considers both organic listings and SERP features such as:
    • Featured snippets
    • Local packs (map results)
    • Images
    • Videos
    • People Also Ask boxes
    • News
    • Shopping
    • And other elements that appear on the search results page

Why is Blended Rank important?
  • The user's experience on a SERP is not just about where you rank among organic links, but also your position among all visible elements.
  • For example, if there are two ads, a featured snippet, and a People Also Ask box above the first organic result, the organic result might be technically “#1 organic”, but it could be in position 5 or 6 in the blended ranking.
  • Blended Rank reflects your true visibility to searchers and helps you understand how much competition you face from SERP features, not just from other organic results.

How Does Blended Rank Work?

Instead of only counting the traditional organic results, Blended Rank includes every visible element on the SERP. For example, if a featured snippet and a local pack appear above your page, your site may have an organic rank of #1, but a blended rank of #3.

This helps you:

  • See your real position on the page as users experience it
  • Understand why a top organic ranking may still get less traffic if other features appear higher up
  • Make smarter decisions about where to focus your SEO efforts

How does seoClarity use this?
  • Blended Rank shows where your result actually appears on the page, counting all visible elements above it.
  • This helps SEOs prioritize efforts and understand why a “#1 organic” ranking might not deliver as much traffic as expected.

In Summary

Blended Rank measures your website’s true position on the search results page, including all types of results above yours. This gives you a more accurate picture of your search visibility and helps you get the most out of your SEO strategy.

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