Understanding and Using User Intent for Keyword Research and Content Creation (Video)
The term user intent (often referred to as searcher intent or keyword intent) refers to the reason why someone performs a search in Google or another search engine. It’s the ultimate goal the searcher has in conducting the search.
Understanding the primary user intent of a keyword enables creation of content that is tuned to match with what your prospects are looking for and makes it more likely your content will be shown them by search engines.
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