Content Fusion: Content Briefs
Content Briefs Overview
Content Briefs provide a customizable template that leverages user input and Content Fusion data. Templates can be modified via to generate a Content Brief template by using variable placeholders in the template to retrieve the data from seoClarity. Check out Content Fusion for more information.
Watch this quick overview of the main features of Content Briefs:
Background & Requirements for Content Briefs
All variable expressions
need to start with “{d.” and end with “}” without quotes as seen
in the table below. Templates can be formatted as PDF (.htm, .html, .pdf), Excel (.xls, .xlsx), Word (.doc, .docx), and Powerpoint (.ppt, .pptx).
If a file extension is not specified in the template name when it is uploaded, it will use the file type extension used by the uploaded file. The default download option will produce PDFs based on the UI template, and custom templates can be downloaded via the download arrow icon in other file formats based on the extension used when the templated was uploaded.
Content Brief Use Cases
- Prevent rewrites and reduce revisions with clear direction
- Avoid critical information being left out
Content Briefs
The standard content brief allows for direction to be input for most sections, including the ability to to remove certain sections via the eye icon.
Content Brief sections
Key Data: This displays the search volume, keyword difficulty, rankings and SERP Features for the primary keyword.
Guidelines: This displays the general content guidelines for page length, word count and deadline for completion. Page length and word count recommendations are provided by default with recommendations for page length assuming 500 words per page.
Do Not Use Keywords: If any recommended keywords for content are selected to be ignored, they will be displayed here.
Marketing Purpose: This displays a textbox to provide the objective for the piece and any additional context on it's place in the marketing funnel.
Call to Action: This displays a textbox to highlight any calls to action (CTA) that should be embedded in the content.
Target Audience: This displays a textbox to highlight the target audience to better understand their intent and engage them accordingly.
Title: This displays the recommended keywords to use in the title and samples of titles from the top-ranking competitors for the target keywords.
Meta Description: This displays the recommended keywords to use in the meta description and samples of meta descriptions from the top-ranking competitors for the target keywords.
Recommended Keywords: This displays the recommended keywords to use in the body content with their relevance and recommended usage. Select the Show Keyword Content option to view uses of that keyword in top ranking content.
Outline: This displays the headlines and structure of top-ranking content for the target topic, as well as the content score of that URL.
Questions: This displays questions asked by searchers related to the keyword topic to provide greater context on what a searcher is looking for when it comes to this topic.
Common External Links: This displays URLs that are linked to by top ranking pages for the target keyword.
Content Brief Templates
Templates can be customized using any the variables outlined below within a template file, (such as a Microsoft Word, Excel and Powerpoint) by selecting the gear icon on the toolbar. A templatized version of the default Brief view is available as an attachment for .docx, .pptx, and .xlsx files.
Content Brief Template Variables
| Variable Name | Variable | Description |
| Domain Name | {d.domainName} | Retrieves the domain profile |
| Primary Keyword | {d.primaryKeywordText} | Retrieves the primary target keyword |
| Secondary Keywords | {d.additionalKeywordsText} | Retrieves additional target keywords |
| Target Page Title | {d.targetUrlData.title} | Retrieves the page title for the target URL if specified |
| Target Page Meta Description | {d.targetUrlData.description} | Retrieves the page meta description for the target URL if specified |
| Target Page Content Score | {d.targetUrlData.contentScore} | Retrieves the content score for the target URL if specified based on the existing page content |
| Rank | {d.rank.value} | Retrieves the rank position for the primary keyword |
| Search Engine | {d.rank.engine} | Retrieves the search engine from where the rankings are based on |
| URL | {d.url} | Retrieves the targeted URL |
| Search Volume | {d.summaryData.searchVolume} | Retrieves the average monthly search volume |
| Search Volume Month | {d.summaryData.searchVolumeTrend.label} | Retrieves the month of the search volume trend |
| Search Volume Trend | {d.summaryData.searchVolumeTrend.searchVolume} | Retrieves the monthly search volume trend |
| Keyword Difficulty | {d.summaryData.keywordDifficulty} | Retrieves the keyword difficulty |
| Search Engine | {d.summaryData.rankings.engine} | Retrieves the search engines where rankings are tracked |
| Rankings All | {d.summaryData_rankingsText} | Retrieves the most recent keyword rankings for all search engines |
| Rankings Individual | {d.summaryData.rankings.rank} | Retrieves the most recent keyword rankings for a specific search engine |
| SERP Features | {d.summaryData.Serpfeature} | Retrieves the SERP Features for the primary keyword |
Cited in AI Overview | {d.aio.cited} | Retrieves whether or not the target page is cited in the AI Overview feature. |
| Page Length | {d.pageLength} | Retrieves the input page length |
| Recommended Page Length | {d.suggestedPageLength} | Retrieves the recommended page length |
| Word Length | {d.wordLength} | Retrieves the input word count |
| Recommended Word Length | {d.suggestedWordLength} | Retrieves the recommended word count |
| Deadline | {d.contentDeadline} | Retrieves the content deadline date |
| Ignored Keywords | {d.ignoredKeywords} | Retrieves keywords that should not be used in content |
| Marketing Purpose | {d.marketingPurpose} | Retrieves the marketing purpose text |
| Call to Action | {d.callToAction} | Retrieves the call-to-action text |
Content Expectations | {d.atargetAudience} | Retrieves the expectations of the content as generated by SIA bot. |
Audience | {d.contentExpectation} | Retrieves the audience for the content as generated by SIA bot. |
| Target Audience | {d.targetAudience} | Retrieves the target audience text |
| Recommended character length for Title | {d.suggestedTitleCharacters} | Retrieves the recommended title length |
| Recommended Keywords for Title | {d.suggestedKeywordsForTitle.keyword} | Retrieves the recommended keywords to use in the title |
| Similar Recommended Keywords for Title | {d.suggestedKeywordsForTitle.similarTerms} | Retrieves similar variations of the recommended keywords to use in the title |
| Recommended Keywords for Title relevance | {d.suggestedKeywordsForTitle.relevance} | Retrieves the relevance for recommended keywords to use in the title |
| Recommended Keywords for Title recommended usage | {d.suggestedKeywordsForTitle.recommendedUsage} | Retrieves the recommended usage for keywords to use in the title |
| Recommended Keywords for Title current usage | {d.suggestedKeywordsForTitle.currentUsage} | Retrieves the current usage for keywords to use in the title |
| Sample Title URLs | {d.sampleURLForTitle.url} | Retrieves the top ranking URL’s |
| Sample URLs titles | {d.sampleURLForTitle.title} | Retrieves the top ranking URL’s titles |
| Recommended character length for Meta Description | {d.suggestedDescriptionCharacters} | Retrieves the recommended meta description length |
| Recommended Keywords for Meta Description | {d.suggestedKeywordsForMetaDescription.keyword} | Retrieves the recommended keywords to use in the Meta Description |
| Similar Recommended Keywords for Meta Description | {d.suggestedKeywordsForMetaDescription.similarTerms} | Retrieves similar variations of the recommended keywords to use in the meta description |
| Recommended Keywords for Meta Description relevance | {d.suggestedKeywordsForMetaDescription.relevance} | Retrieves the relevance for recommended keywords to use in the meta description |
| Recommended Keywords for Meta Description recommended usage | {d.suggestedKeywordsForMetaDescription.recommendedUsage} | Retrieves the recommended usage for keywords to use in the meta description |
| Recommended Keywords for Meta Description current usage | {d.suggestedKeywordsForMetaDescription.currentUsage} | Retrieves the current usage for keywords to use in the meta description |
| Sample Meta URLs | {d.sampleURLForMeta.url} | Retrieves the top ranking URL’s |
| Sample Meta URLs Description | {d.sampleURLForMeta.description} | Retrieves the top ranking URLs meta descriptions |
| Recommended Keywords for Content | {d.suggestedKeywordsForContent.keyword} | Retrieves the recommended keywords to use in the main content |
| Similar Recommended Keywords for Content | {d.suggestedKeywordsForContent.similarTerms} | Retrieves similar variations of the recommended keywords to use in the main content |
| Recommended Keywords for Content relevance | {d.suggestedKeywordsForContent.relevance} | Retrieves the relevance for recommended keywords to use in the main content |
| Recommended Keywords for Content recommended usage | {d.suggestedKeywordsForContent.recommendedUsage} | Retrieves the recommended usage for keywords to use in the main content |
| Recommended Keywords for Content current usage | {d.suggestedKeywordsForContent.currentUsage} | Retrieves the current usage for keywords to use in the main content |
| Recommended Keywords for Content context | {d.suggestedKeywordsForContent[i].contextText} | Retrieves the context for keywords to use in the main content |
Topics | {d.aio.topics.mainTopic} | Retrieves the primary topic for AI Overview results. |
Sub Topics | {d.aio.topics.subtopics[i].name} | Retrieves the sub topics for AI Overview results. |
| Outline of Top Ranking Positions | {d.topRankingURL.rank} | Retrieves the rank position for top ranking URLs. |
| Outline of Top Ranking URLs | {d.topRankingURL.url} | Retrieves the top ranking URLs. |
| Outline of Top Ranking URL Titles | {d.topRankingURL.title} | Retrieves the top ranking URLs titles. |
| Outline of Top Ranking URL Meta Descriptions | {d.topRankingURL.description} | Retrieves the top ranking URLs meta descriptions. |
| Outline of Top Ranking Header Tags | {d.topRankingURL.headers.tag} | Retrieves the top ranking URLs header tag. |
| Outline of Top Ranking Header Content | {d.topRankingURL.headers.content} | Retrieves the top ranking URLs header tag. |
| Questions titles | {d.questions.title} | Retrieves the title of questions from the People Also Ask feature |
| Questions URLs | {d.questions.url} | Retrieves the URL of questions from the People Also Ask feature |
| Common External Links | {d.recommendedLinks} | Retrieves the common external links found in two or more of the top ranking URL's content |
| Recommended Internal Links | {d.recommendInternalLinks[i].url} | Retrieves the recommended internal links based on pages found ranking for recommended keyword topics. |
Template Variables Overview
Where a variable contains
additional data, they can be accessed using Dot Notation to provide a greater
level of data for that variable.
Input
{d.primaryKeywordText} ranking is {d.rank.value} on {d.rank.engine} for {d.domainName}
Result
shoes ranking is 23 on Google.com for www.hm.com
How to Repeat Variables
The template can repeat a section (rows, title, pages, etc.) of the document. We don't need to define where the repetition starts and ends, we just need to specify a "repetition example" in the template using the reserved letter i and i+1. The template will automatically find the pattern to repeat using the first row (i) as an example. The second row (i+1) is removed before rendering the result.
{d.sampleURLForTitle[i].title}
{d.sampleURLForTitle[i+1].title}
Variable Formatting
Additional non-data specific variables can be used to further refine formatting in a brief template.
hideBegin / hideEnd: hide text block between hideBegin and hideEnd if condition is true
showBegin / showEnd: show a text block between showBegin and showEnd if condition is true
ifEQ (value): Matches values that are equal to a specified value, it replaces ifEqual
ifNE (value): Matches all values that are not equal to a specified value
ifGT (value): Matches values that are greater than a specified value.
ifGTE (value): Matches values that are greater than or equal to a specified value.
ifLT (value) : Matches values that are less than a specified value.
ifLTE (value): Matches values that are less than or equal to a specified value.
ifIN (value): Matches any of the values specified in an array or string, it replaces ifContain
ifNIN (value): Matches none of the values specified in an array or string
ifEM (): Matches empty values, string, arrays or objects, it replaces ifEmpty
ifNEM (): Matches not empty values, string, arrays or objects
and (value): AND operator between two consecutive conditional formatters
or (value): (default) OR operator between two consecutive conditional formatters
show (message): print a message if a condition is true
elseShow (message): print a message if a condition is false
How to
Display a Table
To display a table end the variable with “:arrayJoin()”
|
Recommended Keyword |
Relevance |
Recommended Usage |
Similar Terms |
|
{d.suggestedKeywordsForContent[i].keyword} |
{d.suggestedKeywordsForContent[i].relevance} |
{d.suggestedKeywordsForContent[i].recommendedUage} |
{d.suggestedKeywordsForContent[i].similarTerms:arrayJoin()} |
|
{d.suggestedKeywordsForContent[i+1].keyword} |
|
|
|
Result:
Content Brief Download
Selecting the download option allows for a PDF version of the standard template to be downloaded. If a template has been uploaded, an downward arrow will appear with the list of templates. Selecting one of these options will download that template populated with the variables outlined above.
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