Split Tester (enabled feature)
Split Tester Overview
Split Tester enables the dynamic optimization of content in any web page. It can be used to replace or update content in the HTML of the page for a given location.
Background & Requirements
Once this feature is enabled for an account, specific JavaScript code is provided and will need to be installed on each site instance (including both a QA and live environment). The JavaScript can be installed inside the HTML page itself and triggered by a call or it can be installed as a separate page and is called from the HTML page by providing the path in the script tag. Once the JS is installed, Approved Publisher access is required to publish changes or updates to a webpage.
Split Tester Use Cases
- Implement critical fixes for on-page content
- Deploy new enhancements for pages
- Enable testing to validate decision making
- And many, many more can be found in our Clarity Automate Playbook
Split Tester - Test List
Table columns
Test Name: Displays the name of tests created.
URL Count: Displays the number of URLs contained in each test.
Optimizations: Displays the count of optimization changes made in each test.
Status: Displays the publication status of each test
- Processing: Displays when a test has recently been set up.
- Start Test: Displays when a test has finished processing and is ready to start.
- Test Running: Displays when a test is published to the production URLs.
- Stop Test: Select the Stop button next to a running test to remove optimizations from production.
Split Tester - Test Detail
Summary
Total: Displays the number of pages that have been specified for updates in Split Tester.
QA Published: Displays the number of pages that have published updates in the QA environment.
Live Published: Displays the number of pages that have published updates in the Live environment.
Table filters
Publication status: Select a publication status from the dropdown and select the Apply button to view pages with that status.
Page: Enter a URL or string and select the Apply button to view matching pages.
Table actions
Select the checkbox of any rows and the corresponding action button noted below to execute the function for those URLs:
Push to Prod: Select this button to publish updates to the live URL.
Push to QA: Select this button to publish updates to the QA URL.
Remove from Prod: Select this button to remove any published updates to the live URL.
Remove from QA: Select this button to remove any published updates to the QA URL.
Remove URL from Test: Select this button to remove the URL and any published updates from a test group.
Table columns
URL: Displays the URL for both the QA and live site.
Bot Activity: Indicates if the page has been crawled by Google since the test was published live (Green = Yes, Red = No).
Split Tests: Displays the count of optimization changes made on that URL.
QA Publication: Displays the latest date of publication to the QA URL.
Live Publication: Displays the latest date of publication to the live URL.
Status: Displays the current status of the URL based on it's place in publication: Live, QA, or Unpublished.
How To Create a Split Test
Select the New Split Test button to create a new test:
Test Purpose:
- Test Name: Enter a name for the test. This name will also be assigned as a Page Tag for the URLs in the test.
- Description: Enter a short description or hypothesis of what is being tested.
URLs to test: Identify the URLs to be used in the test. Enter a list of URLs, choose a Content Type, or specify URLs matching criteria (contains, does not contain, etc.).
- Create Test/Control: The selected URLs will be split into correlated test and control groups and tagged in the platform accordingly. The optimizations specified will be applied to the test group URLs only.
- Time Test: Optimizations will be applied to all URLs in order to measure performance before/after the test is launched.
Test Setup: Select the on page element and how you'd like to optimize with options for:
- Title: Add New or Update
- Meta Description: Add New or Update
- Meta Robots: Add New, Replace, or Delete
- Links: Add New, Replace Text, Update Attribute, Delete, Add No Follow, or Remove No Follow
- Content: Add New, Update, Delete, or Move
- Structured Data: Add New
- Canonical Tag: Add New, Replace, or Delete
- Code: Add New, Update Attribute, Delete, Move, or Change Tag
Select Metric: Choose a metric upon which to measure test performance.
- Clicks (Search Analytics integration)
- Traffic (Site Analytics integration)
Review and Save: Provides a final overview of the test setup & details. Click Save to create the new test.
Related Articles
Page Optimizer (enabled feature)
Page Optimizer Overview Page Optimizer enables the dynamic replacement of content in any web page. It can be used to replace or update content in the HTML of the page for a given location. A video introduction to using Page Optimizer and ...Link Optimizer (enabled feature)
Link Optimizer Overview Link Optimizer enables the dynamic replacement of links in any web page. It can be used to replace or update links in the HTML of the page for a given location. Watch this video to preview how Link Optimizer works and what it ...ClarityAutomate settings
Overview ClarityAutomate is an add-on feature that assists with implementing critical fixes, deploying new enhancements, and SEO testing to your site. The ClarityAutomate settings is where you designate publishers and approvers, enable QA/DEV ...Schema Optimizer (enabled feature)
Schema Optimizer Overview Schema Optimizer enables the the ability to add multiple schema types to any set pages across a site. How to add FAQ Schema using Schema Optimizer video: Background & Requirements Once this feature is enabled for an account, ...Arc AI Content Optimizer
Arc AI Content Optimizer The Arc AI Content Optimizer is designed to boost your content's visibility in AI search results through advanced analysis and optimization. Its main goal is to make your content appealing to AI engines while ensuring it ...