Page Optimizer (enabled feature)
Page Optimizer Overview
Page Optimizer enables the dynamic replacement of content in any web page. It can be used to replace or update content in the HTML of the page for a given location.
A video introduction to using Page Optimizer and understanding its features and basic functions:
Background & Requirements
Once this feature is enabled for an account, specific Javascript code is provided and will need to be installed on each site instance (including both a QA and live environment). The Javascript code can be installed inside the HTML page itself and triggered by a call or it can be installed as a separate page and is called from the HTML page by providing the path in the script tag. Once the JS is installed, admin access is required to publish changes or updates to a webpage.
Page Optimizer Use Cases
- Implement critical fixes for on page content
- Deploy new enhancements for pages
- Enable testing to validate decision making
- And many, many more can be found in our Clarity Automate Playbook
Page Optimizer
Summary
Pages: Displays the number of pages that have been specified for updates in page optimizer.
QA Published: Displays the number of pages that have published updates in the QA environment.
Live Published: Displays the number of pages that have published updates in the Live environment.
Table filters
Publication Status: Select a publication status from the dropdown and select the Apply button to view URLs with that status.
Page: Enter a URL or string and select the Apply button to view URLs matching the criteria.
Notes: Enter a text string and select the Apply button to view URLs with a note containing the text.
Table actions
Select the checkbox of any rows and the corresponding action button noted below to execute the function for those URLs:
Assign Tags: Select an existing tag or enter a new tag to assign to the selected URLs.
Delete: Select this button to remove the URL and any published updates from Page Optimizer.
Push to Prod: Select this button to publish updates to the live URL.
Push to QA: Select this button to publish updates to the QA URL.
Remove from Prod: Select this button to remove any published updates to the live URL.
Remove from QA: Select this button to remove any published updates to the QA URL.
Table columns
Page: Displays the URL for both the QA and live site with a description of the changes made.
Crawl Activity: Indicates if the page has been crawled by Google since the test was published live (Green = Yes, Red = No).
Optimizations: Displays the count of optimization changes made on that URL.
Last Update: Displays the latest date that optimizations were updated on each URL.
QA Publication: Displays the latest date of publication to the QA URL.
Live Publication: Displays the latest date of publication to the live URL.
Status: Displays the current status of the URL based on it's place in publication: Live, QA, or Unpublished. When an optimization is created for a URL that already has optimizations, the push to QA/Prod buttons will appear as grey even though those existing optimizations are live.
How To Add A Page to Page Optimizer
Select the Optimize a page button to open a side panel with the options listed below allowing for URLs to be added to Page Optimizer:
URL Type: Select Single URL or Multiple URLs.
URL: Enter the URL or URLs that will be added to Page Optimizer for changes to be made.
URL Tags: Organize URLs with optimizations using Page Tags.
Custom variables: Create custom variables using CSS, XPATH, Google Tag Manger, Structured Data, or Static Text.
Optimizations to implement: Select the on page element and how you'd like to optimize with options for:
- Title: Add New or Update
- Meta Description: Add New or Update
- Meta Robots: Add New, Update, or Delete
- Links: Add New, Replace Text, Update Attribute, Delete, Add No Follow, or Remove No Follow
- Content: Add New, Update, Delete, or Move
- Structured Data: Add New
- Canonical Tag: Add New, Replace, or Delete
- Code: Add New, Update Attribute, Delete, Move, or Change Tag
Add Optimization: Select this button to make additional optimizations. Where more than one optimization is selected, the ability to change the order in which they are updated can be configured.
Note: Include a brief description note about the changes to be made.
Show Detail: Select this button to see a preview of the JSON code.
Save: Select this button to add the optimizations for the selected URLs to Page Optimizer.
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