Keyword Detail Page

Keyword Detail Page

Keyword Detail Overview

Understand how the Keyword Detail page allows you to view granular details about a specific keyword, including historical ranking data, search volume, associated pages, associated competitors, actionable insights for that keyword, and any tags the keyword exists in.



Background & Requirements

Select any managed keyword from Rank Intelligence to view Keyword Details.


Keyword Detail Use Cases

  1. Use the URL Metrics social data collected to see if it is influencing the top five positions of the SERPs. If you notice each of the top five pages for a specific keyword has a significant number of social metrics, it may be ideal to have your social or content team optimize your preferred landing page.  
  2. Find your Ranking Competitors, including the Competitor URL, rank, keywords competing on and whether or not the Keyword is found in the Title of the URL.
  3. Compares backlinks data with competitors, including competitor inbound link domains and URLs.

Keyword Detail




Keyword Detail Summary Boxes
Keyword Difficulty (Beta): A score estimating how difficult it would be to rank for the given keyword. Learn more
Search Volume: An estimate of the current number of monthly searches for the given keyword.
Search Volume Trend: A graph representing the level of search volume month-by-month for the previous 12 months.
Traffic Potential: An estimate of how much traffic the given keyword drives per month from organic search.
CPC: Google's Cost per Click for a top-ranked ad for this keyword.
Keyword Intent: The most likely user intents behind searches for the given keyword.
SERP Features: Search features that show on search pages where this keyword ranks.

Keyword Detail Input Selectors
Date: Choose the time range of your choice to view in the summary boxes and data table
Keyword: Quickly navigate to other Managed Keywords Detail pages
Keyword Tag: View assigned keyword tags and choose to assign or remove keyword tags
Show Automated Events: Monitor any manual or automated events for the keyword
Competitor: Allows you to select competitors to view daily ranking trends
Trend Chart Options: Display multiple metrics in the analysis trend chart. View search engines, URL Rank, and Analytic Goals.

Trend Chart
Rank: Display a trended view of daily ranking data for Search Engines that are enabled
Associated Rank: Displays trended view of the associated Keyword+URL pair
URL Rank: A trended view of the Highest Ranking URL
Goal: Analytics Trend of goal completions

Keyword Detail: Overview tab - Rank By Competitor table



Rank By Competitor table columns

Rank: The position of the URL ranking in the SERP for that date and the selected managed keyword.
Linking Domains: Displays the count of unique domains linking to the corresponding ranking URL based on Research Grid Backlinks. 
Backlinks: Displays the count of unique URLs linking to the corresponding ranking URL based on Research Grid Backlinks. 
Search Visibility: Displays the percentage of search visibility. Learn More
User Intent (Beta): This displays the search intent of the corresponding ranking URL. Learn More

Keyword Detail: Overview tab - Rank By Date table



Input Selectors

Domains: Select your own domain or a universal competitor domain. 

Rank By Date table columns

Date: Displays the dates selected in the Date Selector.
Rank: Displays the ranking of the domain for the managed keyword.
URL: Displays the ranking URL from the domain for the managed keyword.


Keyword Detail: Keyword Data tab

Provides search volume data, long tail analysis and Google Suggest text results about the keyword you’re viewing.




Keyword Detail: On-Site tab

Allows for comparison of competitor on-site optimization efforts.




On-Page Optimization Comparison

URL: Displays top 5 ranking URLs. If the URL is not consistently in the top 5 for more than 3 months then it will no longer be listed here.
      The listed top 5 URLs might be ranking in lower positions. This indicates they were in the top 5 ranking in the last three months. 


Compares backlinks data with competitors, including competitor inbound link domains and URLs.




Keyword Detail: Target URL tab

This is a breakdown of Keyword Landing Pages, including Associated Pages, Ranked Pages and Search Analytics Pages. 



Keyword Detail: Competitors tab

This is an overview of your Associated and Ranking Competitors, including the Competitor URL, rank, keywords competing on, and whether or not the Keyword is found in the Title of the URL




Keyword Detail: Task/Event tab

Review and record any tasks, events, or notes related to this managed keyword.




Keyword Detail: Insights tab

Provides actionable insights related to this keyword based on the insight rules enabled on the Settings page.



Keyword Detail: URL Metrics tab

This is a keyword summary for Top Ranking URLs including on-page, keyword usage, and link metrics. The URL Metrics Tab allows you to view a detailed side-by-side analysis of the top ranking pages for a specific keyword. You can also compare any of your domain’s associated pages and associated competitor pages to the top five ranked pages for that specific keyword. Content, usage and links are refreshed on a weekly basis. 

      


Keyword Detail: URL Metrics table columns
  1. Top Five Pages - Displays the top five pages when we crawled Google’s SERP during the week
  2. Select Competitor Button – This button allows you to select any pages (your domain’s pages and competitor pages) associated to the keyword.
  3. On-page Count – Displays the following:
    1. The top (/black) text shows the count of characters.
    2. The bottom (/grey) text shows the count of words.
    3. NOTE: You can click on the ‘page’ icon to see the detailed data.
  1. Keyword Usage – Displays the following:
    1. Exact – If the keyword is matched exactly to the managed keyword. In the above image, it would be ‘car seat’
    2. Partial – If the keyword is used partially in the on-page content.


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