How to Identify Low Hanging (Fruit) Keyword Opportunities
There are multiple ways to identify low-hanging fruit keywords. One of the simplest ways is by filtering the keywords that are currently ranking in position 4-10 or 11-20 in Rank Intelligence (pictured below), Research Grid or Search Analytics. This will help to identify content topics that perform (rank) well already and with some work could improve into a better top ranking position (and improve search visibility).
From our blog: Understand and Manage Keyword Performance
Another approach to identifying low hanging keyword opportunities is by reviewing the Keyword Difficulty (pictured below in Keyword Detail). The difficulty score helps to prioritize which keywords to invest time and effort in first. Learn More
Need some quick SEO gains? Learn how to find those keyword opportunities that are ripe for the picking in this video:
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How to Identify Low Hanging Fruit Keyword Opportunities (VIDEO)
Learn More about Low Hanging Keyword OpportunitiesWhat is Keyword Difficulty?
Keyword difficulty is a metric to help users understand how to prioritize and determine how hard it is to rank for a specific keyword. It uses a range of factors to determine how difficult it might be to rank for the given keyword. Keyword difficulty ...Research Grid Hub
Research Grid Hub Overview The Research Grid Hub is the all-in-one view for all essential information on any domain or keyword. It displays the ranking keywords, the pages ranking for those keywords, which can be broken down by subdomains, and folder ...Keyword Detail Page
Keyword Detail Overview Understand how the Keyword Detail page allows you to view granular details about a specific keyword, including historical ranking data, search volume, associated pages, associated competitors, actionable insights for that ...Rank Intelligence Keyword Rankings
Rank Intelligence Overview This article focuses on the Keyword Rankings section of Rank Intelligence. Rank Intelligence allows for on-the-fly analysis of your managed keyword set for multiple ranking metrics compared to multiple domains. Historical ...