Content Ideas

Content Ideas Overview

Content Ideas is the place to find out what's relevant to a particular keyword topic to provide suggestions for subjects that can be covered when building content.

Background & Requirements for Content Ideas

Search a keyword topic to see the available content ideas. Content Ideas draws questions directly from Google search via Clickstream data and People Also Ask results. It looks at the content ranking highest for a given keyword to create a constellation of topical ideas to build content more likely to rank well. Content Ideas data is refreshed weekly. Watch this video for a quick overview of Content Ideas:

Content Ideas Use Cases

1. Publishers researching the top news stories other publishers have created around a topic.
   
2. Brand marketers who want to know what questions people are asking about their brand, or what news stories have been published about them.
   
3. FAQ pages: get a list of the questions you should answer on your FAQ pages.
   

Content Ideas 

        

Content Ideas summary

Ideas: This display the count of Content Ideas found for the searched topic. 

Content Ideas filters

Ideas: Filter content ideas based on a specific keyword, options include: Is, Isn't, Contains, Does not contain, Starts with, Ends with, RegExp, RegExp does not match 

Topic Frequency: Displays a list of the most frequently occurring words based on how often they are seen in Ideas. 

Content Ideas table

Ideas: Displays the People Also Ask content found in search along as answered in Recently Ranking URL

Relevant Keywords: Displays the count of keywords that URL ranks for. The keywords can be viewed by selecting this number.

Total Search Volume: Displays the total search volume of the relevant keywords.  
      Total search volume is the sum of the average monthly search volume for all the relevant keywords.

Recently Ranking URL: Displays the URL found for that Content Idea as the source of the People Also Ask information.

All Ranking URLs: Displays the count of URLs ever found for that Content Idea based on the URL from the People Also Ask information. 

Related Platform Features

Content Fusion: People Also Ask Content Ideas are leveraged

SERP Features: People Also Ask 

• Related Articles

• Keyword Detail Page

  Keyword Detail Overview Understand how the Keyword Detail page allows you to view granular details about a specific keyword, including historical ranking data, search volume, associated pages, associated competitors, actionable insights for that ...

• Why are there no results showing in Content Ideas?

  If after typing in a search term in Content Ideas you are not getting any results displayed. There a few things you can try: 1. If using a long tail keyword/search term, try shortening it down to 1-2 words. 2. Try using variations of the search ...

• How to Build a Data-Driven Content Strategy

  How to Build a Data-Driven Content Strategy Webinar as presented on 5/22/18 Powerpoint presentation slides and whitepaper PDF are attached.

• Content Gaps

  Content Gaps Overview Content Gaps allows you to compare the keywords for which you rank with competitors to discover vulnerabilities and opportunities in your content coverage. Take this on-platform tour or view the video below for a quick overview ...

• Content Fusion: Content Briefs

  Content Briefs Overview Content Briefs provide a customizable template that leverages user input and Content Fusion data. Templates can be modified via to generate a Content Brief template by using variable placeholders in the template to retrieve ...