What is clickstream data?

What is clickstream data?

Clickstream data is anonymized data collected around actual searches conducted by people online that covers a wide variety of sources. 

Within seoClarity this anonymized data is aggregated each week and parsed to identify new keywords being searched on Google, emerging trends and calculate “True Demand”, all of which can be seen in the Topic Explorer feature. The use of this data was expanded by mining the data sources to identify “questions” being asked on the web and within emerging AI engines, and this can be seen in the Content Ideas feature. 

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