AI Search Sentiment

AI Search Sentiment

AI Search Sentiment Overview

The AI Search Sentiment feature is an innovative tool that leverages artificial intelligence to provide deep insights into the sentiment behind search queries about your brand, products, or industry. By analyzing search data to uncover user sentiment, it delivers actionable insights that help you understand user perceptions and optimize your SEO strategy - driving greater engagement and improving visibility.

Background & Requirements for AI Search Sentiment

  1. An ArcAI subscription is required for access to this feature. Contact your CSM or support@seoclarity.net for more information.
  2. The report populates data based on tracked AI Search Visibility prompt questions.

AI Search Sentiment Use Cases

  1. Compare sentiment scores for you and your competitors, to gain valuable insights into market perception.
  2. Optimize your content to align more closely with user expectations and improve engagement.
  3. Continuous, real-time monitoring of search sentiment provides businesses with up-to-date data on changes in user perception.

AI Search Sentiment

AI Search Sentiment determines if the overall sentiment in the search queries has a clear direction (positive vs negative), or if it is neutral like stating a fact.  The mixed sentiment is where the search queries state something both positive and negative.


AI Search Sentiment Summary Boxes


Positive: Displays the percent of prompt questions that have a positive sentiment for the input Brand.
Negative: Displays the percent of prompt questions that have a negative sentiment for the input Brand.
Neutral: Displays the percent of prompt questions that have a neutral sentiment for the input Brand.
Mixed: Displays the percent of prompt questions that have multiple sentiments for the input Brand.

AI Search Sentiment Filters  

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Brand List: Add and edit your brands list by adding your brand or a competitors brand. 
Engines: Filter for all or specific AI engines to display data for just those AI Bots.
Topics: Filter by Topics and their underlying prompt questions from AI Search Visibility.
Location/Language: Filter for the location and language selection.
Date Range: Select the weekly date range for which the report should be based on.

AI Search Sentiment Charts


Overall: Displays the overall sentiment percentage broken down by Positive, Negative, Neutral, and Mixed.
By AI Engine: Displays the AI search queries broken down by AI search engine and sentiment type. 

AI Search Sentiment Questions Table 



Quick Filters: Filter for all sentiments or a specific sentiment: Positive, Negative, Neutral, or Mixed.
Action: Select the checkbox for the prompt question(s) you wish to delete and use the Action dropdown to do so.
View: Select the table view for sentiment by questions, search volume, and AI engines, or by the trended view broken down by questions, search volume, dates, and AI search engines.  

AI Search Sentiment Questions Table Columns

Question: Displays the prompt questions from AI Search Visibility. 
OpenAI: Displays the sentiment of the brand for the OpenAI engine. 
Gemini: Displays the sentiment of the brand for the Gemini AI engine.
Perplexity: Displays the sentiment of the brand for the Perplexity AI engine.


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