AI Search Sentiment
AI Search Sentiment Overview
The AI Search Sentiment feature is an innovative tool that leverages artificial intelligence to provide deep insights into the sentiment behind search queries about your brand, products, or industry. By analyzing search data to uncover user sentiment, it delivers actionable insights that help you understand user perceptions and optimize your SEO strategy - driving greater engagement and improving visibility.
Background & Requirements for AI Search Sentiment
- An ArcAI subscription is required for access to this feature. Contact your CSM or support@seoclarity.net for more information.
- The report populates data based on tracked AI Search Visibility prompt questions.
AI Search Sentiment Use Cases
- Compare sentiment scores for you and your competitors, to gain valuable insights into market perception.
- Optimize your content to align more closely with user expectations and improve engagement.
- Continuous, real-time monitoring of search sentiment provides businesses with up-to-date data on changes in user perception.
AI Search Sentiment
AI Search Sentiment determines if the overall sentiment in the search queries has a clear direction (positive vs negative), or if it is neutral like stating a fact. The mixed sentiment is where the search queries state something both positive and negative.
AI Search Sentiment Input
This panel allows you to define the precise scope of your data, isolating specific brands, thematic categories, and market segments. This ensures that the resulting sentiment metrics—whether positive, negative, or neutral—are contextually relevant to the specific market, language, or timeframe you are analyzing.
Brand Profile: Select the specific brand entity (yours or a competitor) to analyze, based on your pre-configured settings.
Topics: Filter the data to focus on a specific subject or product category you have set up in your settings.
AI Search Engine: Choose which specific AI Search Engine to analyze.
Country-Language: Select the specific geographic location and language.
Date: Select the specific time period for the sentiment data you want to view.
Sentiment Overview
This section displays the aggregate sentiment percentage for all tracked prompts given your selected filters. It categorizes the AI's responses into Positive, Negative, Neutral and Mixed to give you an at-a-glance view of your selected brand's reputation.
AI Search Sentiment Trend
The Overall chart visualizes how your brand's sentiment has changed over time and how the AI's opinion of you is shifting week by week. By tracking the ratio of positive, negative, neutral, and mixed responses over time, you can instantly see if your overall AI narrative is improving or if a specific week triggered a spike in negative coverage.
The By AI Engine chart compares how AI search engines interpret and present your brand's sentiment. You cannalyze if the "AI consensus" is leaning toward a Positive, Negative, Neutral or Mixed narrative.
Prompts
This section displays raw data and qualitative analysis by showing not just what people are asking, but how different AI engines are answering.
Sentiment Filter: Select between Positive, Negative, Neutral, or Mixed AI response sentiment.
Normal View: Displays the immediate state of your prompts and their latest sentiment scores. Green circle indicates positive, gray indicates neutral and red indicated negative sentiment.
Trend View: A longitudinal look at data. This shows how sentiment for a specific prompt fluctuates over time.
(in Trend View) AI Engine Selector: A dropdown that lets you toggle between different models.
Prompt: Displays the question query tracked on an AI engine.
Volume: Indicates the popularity or frequency of a specific prompt.
Action: The "drill-down" area. It allows you to view the Prompt Response Details from the AI, providing the context behind the sentiment score.
Prompt Response Details
Prompt Response Details outlines the granular look at how a specific AI model responded to a specific query. Displays the prompt's tracking details such as Country, Language, Date and AI Engine.
Prompt: The query to the AI Engine.
Response: Displays the full text copy of the answer generated by the AI.
Brands: A list of every company or entity named in the text.
Citations: The specific web pages the AI linked to as sources.
Products: If the AI triggered a product, this lists the products shown.
Query Fanouts: Displays the "sub-searches" the AI performed to build its answer.
While the older ArcAI Search Sentiment view (detailed below) is still supported and operational, the Knowledge Base above reflects the new UI. We recommend transitioning to the new UI to leverage the expanded features and deeper insights.
AI Search Sentiment Summary Boxes
Positive: Displays the percent of prompt questions that have a positive sentiment for the input Brand.
Negative: Displays the percent of prompt questions that have a negative sentiment for the input Brand.
Neutral: Displays the percent of prompt questions that have a neutral sentiment for the input Brand.
Mixed: Displays the percent of prompt questions that have multiple sentiments for the input Brand.
AI Search Sentiment Filters
Brand List: Add and edit your brands list by adding your brand or a competitors brand.
Engines: Filter for all or specific AI engines to display data for just those AI Bots.
Topics: Filter by Topics and their underlying prompt questions from AI Search Visibility.
Location/Language: Filter for the location and language selection.
Date Range: Select the weekly date range for which the report should be based on.
AI Search Sentiment Charts
Overall: Displays the overall sentiment percentage broken down by Positive, Negative, Neutral, and Mixed.
By AI Engine: Displays the AI search queries broken down by AI search engine and sentiment type.
AI Search Sentiment Questions Table
Quick Filters: Filter for all sentiments or a specific sentiment: Positive, Negative, Neutral, or Mixed.
Action: Select the checkbox for the prompt question(s) you wish to delete and use the Action dropdown to do so.
View: Select the table view for sentiment by questions, search volume, and AI engines, or by the trended view broken down by questions, search volume, dates, and AI search engines.
AI Search Sentiment Questions Table Columns
Question: Displays the prompt questions from AI Search Visibility.
OpenAI: Displays the sentiment of the brand for the OpenAI engine.
Gemini: Displays the sentiment of the brand for the Gemini AI engine.
Perplexity: Displays the sentiment of the brand for the Perplexity AI engine.
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