Standard Calculated Metrics Extract columns
Calculated metrics are also available at the keyword tag level (Est. Traffic, Share of Voice, etc.)
Date: Displays the date the ranking data is based on in the mm/dd/yyyy format. By default, this is available from the date of the request going forward.
Keyword Tag: Displays the keyword tag name.
Estimated Traffic: Displays estimated traffic per keyword tag. Learn more
Share of Voice: Displays share of voice per keyword tag. Learn more
Share of Market: Displays share of market per keyword tag. Learn more
Average Rank: Displays average rank per keyword tag.
Weighted Average Rank: Displays wtd. avg. rank per keyword tag. Learn more
Standard Extract File details
Name: Includes the domain name, search engine, date, and device type (where specified).
Extension: .txt is the default file type.
Delimiter: Tab is the default.
Frequency: Daily or weekly, depending on the rank check frequency setup for the domain.
Delivery Location: sFTP is the default.
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