The preferred Coremetrics integration method for seoClarity is the Explore reports. This is preferred because these reports include all 3 elements we need to complete the analytics integration - keyword, search engine, and landing page. The depth of these metrics will give you the best possible view of your data and the access to all of the seoClarity tools and widgets.

A variance can occur if the attribution method in Coremetrics interface is different than that of the Explore reports, such as 14 Day Backwards Looking, because the Explore reports attribution model is custom and may not be set to the same attribution model.

The other Coremetrics integration method is Digital Analytics, their API reports. This type of integration is limited in the amount of data available compared to the Explore reports and it does not include the 3 elements needed - keyword, search engine, landing page.

Without all 3 elements of data, the available view of data is not as wide as it can potentially be with other analytics integrations. 

Data Available Through IBM Coremetrics