Adobe Analytics Data Differences

Adobe Analytics Data Differences

Adobe Analytics Integration Methods

The preferred Adobe Analytics integration method for seoClarity is via Adobe's API (Partner Exchange Integration). The API allows for dimensions like search engine, device, and landing page data to be provided. If the API method is not available, then Data Warehouse flat file reports are the next best integration option. This is because these reports also include search engine, device and landing page dimensions. The data can sent to seoClarity via sFTP (as seen in Settings).


Report Differences
- One reason variances can be seen is because our systems exclude incomplete data, i.e. Adobe sends data for visits without any landing page or search engine.
- Adobe Freeform tables used sampled data, so they will not match the full data set retrieved from this integration.
- Natural search data from Adobe can appear greater in Site Analytics where the search engine is unspecified.

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