How to do a content refresh to increase your traffic potential (Video)

How to do a content refresh to increase your traffic potential (Video)

Most of your content has a lifecycle. If properly optimized and promoted, it will grow for a while in its ability to draw traffic, but over time that will begin to decay.

Our Content Lifecycle Framework presented in this video gives you a method for detecting decaying content and a triage for what to do with it:



    • Related Articles

    • How to do a content refresh to increase your traffic potential (Video)

      Most of your content has a lifecycle. If properly optimized and promoted, it will grow for a while in its ability to draw traffic, but over time that will begin to decay. Our Content Lifecycle Framework presented in this video gives you a method for ...
    • SEO Forecasting (Traffic Potential)

      SEO Forecasting Overview SEO Forecasting (formerly Traffic Potential) is a forecasting feature that allows you to project future performance based on variable driven scenarios using keyword ranking data. Similarly, it can be used to compare ...
    • Content Fusion

      Content Fusion Overview Content Fusion brings AI-driven insights into the content creation and optimization process. Get recommendations on keywords to include, questions to answer, and more. Input existing content, or create write in Content Fusion ...
    • What is Estimated Traffic?

      Estimated Traffic Estimated traffic is a metric calculated by multiplying the click-through rate for that rank position by the average search volume for the keyword. This is the estimated number of clicks that a site receives for a keyword or set of ...
    • Content Gaps

      Content Gaps Overview Content Gaps allows you to compare the keywords for which you rank with competitors to discover vulnerabilities and opportunities in your content coverage. Take this on-platform tour or view the video below for a quick overview ...