Google Trends

Google Trends

The Google Trends is a feature that allows for Google Trends data to be retrieved for up to 10 keywords per domain profile, per day. Keywords cannot be aggregated across domain profiles to support more than 10 per profile. Keywords do not need to be managed and can be switched out at any time. Trends data takes about 48 hours to be populated in the platform.
It is important to note that when reviewing Google Trends data, the search results are normalized to the time and location of a query by the following process: Each data point is divided by the total searches of the location and time range it represents to compare relative popularity. Otherwise, places with the most search volume would always be ranked highest. Learn More

Watch this brief introductory video:


  1. Compare demand of your target terms by country and YOY patterns on topics and trends you're targeting for your business. Learn more
  2. Compare relative demand change by country to compare consumer behavior changes. Learn more
  3. Research the impact of seasonality and other external factors based on consumers change in behavior. Learn more

Background & Requirements

Input at least 1 keyword or topic to have Google Trends data retrieved for.



Input Selector
Track: Keywords or topics from Google Trends can be added.
      Keyword: To track a keyword in Google Trends, input it here, select the target country, and select the +Add button.
      Topic: To track a topic in Google Trends, input the Google Trends URL (the platform determines the Topic ID from the URL), the topic name, select the target country, and select the +Add button.
Date Range: You may choose to view the trend for the default last 3 months or switch to greater time periods such as Year to Date, Last Year, or Last 5 Years. The longer time period allows for this to be more insightful when determining change in demand and more useful for reporting.



Google Trends Data
Keyword/Topic: This is the keyword or Topic being tracked in the Google Trends feature. Topics will also include their unique ID. 
Date Trend: This visual displays the trended count of searches from Google Trends based on the date range selected. 
Country: This column display the location the Google Trends data is based on. 
Action: The trash can icon can be used to delete the keyword from being tracked in the Google Trends feature. 


The platform offers the ability to utilize Google Trends data in your dashboard report by with the Google Trends widget. This widget offers additional comparison features:

1) Compare Date Ranges
This capability unlocks incredible insights into the pattern of relative demand changes YoY with up to 3 years of data. While this is not a reflection of demand itself, this displays the change in demand indicating the impact of seasonality and other external factors.





2) Compare keywords
Compare the relative change in demand for 2 or more keywords. We can compare 2 different keywords for insights into macro changes in consumer behavior. As an example, we see via the image below that demand for Dresses has fallen more steeply when compared to Jeans. We can also determine which one is recovering at a faster rate.



3) Compare Countries
We can also compare relative demand change by country:



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