Google Business Profile Overview
Google Business Profile, formerly known as Google My Business, is an enabled feature that uses the
Local Clarity integration to view data from Google Business listings.
Google Business Profile Use Cases
- Review the performance of Google Business Profile listings, both individually and aggregated. Learn more
- Look for changes in reviews, ratings or other interactions that could suggest issues with your listing. Learn more
Background & Requirements for Google Business Profile
A Google Business
Profile with a Local Clarity subscription is required to populate this report. The integration can be completed via the
Google Business Profile settings and the feature can be enabled thereafter.
Google Business Profile
Google Business Profile filters
Location: Filter data for a specific region or location.
Source: Filter data to be based on specific source: Capterra, GTOW, Google, or Yelp.
Organization: Filter data based on the integrated organization.
Google Business Profile summary boxes
Views: Displays the total number of views via Google Search or Google Maps.
Actions: Displays the total number of customer completed actions.
Reviews: Displays the total number of Google reviews.
Average per Location: Displays the mean of reviews per GBP.
Average Rating: Displays the mean star rating per GB Profile.
Reviews by Star Rating: Displays the count of Reviews by start rating from 1 to 5.
Maps: Where customers view your business.
Searches: Displays the total number of searches based on direct, discovery, or branded searches.
Google Business Profile trend charts
Where customers view your business: Displays a trend of Google Map and Google Search views for the selected GBP.
Customer Actions: Displays a trend of Google customer actions: Driving Directions, Phone call or Website visit for the selected GBP.