Overview

Geo-Locations allow for on-the-fly analysis of your managed keyword set for multiple ranking metrics compared to multiple domains at the location ranking level.

Requirements

Keywords need to be added to the platform to be managed as well as to the Geo-Location feature to view related data in Rank Intelligence. Additionally, keyword tags should be setup to best utilize the feature.

Any Domain view

This is based on the any domain selection in the description.

Search Engine

All enabled search engines can be selected via the dropdown in the description. The Google search engine allows for either true or web rank to be displayed. In the locations dropdown select Geo Locations. 

Domains

By default the domain of the profile you are in is displayed. The color of the domain in the chart can be modified via the Universal Competitors setting.

• Enter domain to compare: This textbox allows for any domain to be compared against. 

Metrics

Choose a metric to view trend data for the domain(s) selected. 

• Average Rank: This is the median rank for the keywords based on the date range selected. 
• Wtd. Average Rank: This is obtained by first calculating the weight of each keyword; which is done by taking the search volume for a single keyword and dividing it by the total search volume for the keyword group. Next, each newly calculated weight is multiplied by the current rank for that keyword; this calculation gives us the weighted rank for each keyword. Finally, sum the Weighted Rank numbers from the selected keywords and this total gives you the Weighted Average Rank. Learn More
• Share of Voice: This is the percentage of traffic you should be receiving based on your Managed Keywords out of the total potential versus your competitors. Learn More
• Share of Market: This is the percentage of traffic you should be receiving based on your Managed Keywords out of the total potential versus your competitors. Learn More
• Estd. Traffic: This is calculated by multiplying the click-through rate for that particular rank position by the average search volume for the keyword. Learn More
• Top x Rankings: This is the count of managed keywords ranking in the selected 'x' position, where 'x' is a positive number less than 101. 
• Top x Search Volume: This is the count of managed keywords ranking with 'x' search volume, where 'x' is a positive number.  

Date Range

• Date Selector: Select the day for which you want to view ranking data. This defaults to the day that most recently ended.The dropdown will allow for viewing of the Last 30, 60, 90 days, last 6 months based on the date selected or a custom range can be selected.

Trend Chart

This displays a trend based on the domain(s), metric, date range, and filtering selected.

Data Table

This displays the managed keywords with their average search volume and a comparison based on the selected metric for the selected domain(s). To change the dates compared, select that date in the chart (a vertical grey line highlights this).

Filtering

• Rank: Select the ranking range to be viewed with options for Equals, Greater Than, Less Than and Between.
• Search Volume: Select the search volume range to be viewed with options for Equals, Greater Than, Less Than and Between.
• Keyword: Select the type of keyword to be viewed with options for Is, Isn't, Contains, Doesn't Contain,  Starts With, Ends With, and Regular Expression.
• Ranking URL: Select the type of URL to be viewed with options for Is, Isn't, Contains, Doesn't Contain,  Starts With, Ends With, and Regular Expression.
• Universal Ranking Type: This filter option allows you to narrow down the keywords that a domain ranks for based on the universal rank features discovered for the keyword. This is NOT filtering for the domain's rank IN the universal rank type - instead, it simply shows keywords where the universal rank feature was present. A common use case is to filter by "Answer Box" to see all the keywords where the domain was ranking that also had an answer box present. An even more advanced used case is to combine this with the rank filters. For example, you could apply the Answer Box filter and also the Rank filter "between 2 - 10" to display all keywords where the domain ranked, the answer box was present, but the domain was not in the Answer Box (Since Answer Boxes are counted as Rank position 1, if we set the rank to be between 2 - 10, it would indicate keywords where the domain was not in the Answer Box but was still in the top 10 results.
  • Answer Box: Results will by filtered for SERPs that include Answer Box SERP results
  • Local Listing: Results will by filtered for SERPs that include Local Listings results
  • Product Listings: Results will by filtered for SERPs that include Product Listing Ads
  • People Also Ask: Results will by filtered for SERPs that include Product Listing Ads
  • Images: Results will by filtered for SERPs that include images
  • Videos: Results will by filtered for SERPs that include videos
• Ranking URL Features: Select the type of schema (Price, Stock, Star) that a domain or URL has or does not have.
• Location: Select the specific geographic area you want to view ranking data for.

Tags & Groups

Filtering can be done via tag(s), with the ability to select multiple tags and further filter via the tag setting (gear) icon based on all keywords or common keywords in the selected tags. Tags can be organized further into Groups to help bucket similar tag groups. Groups can be managed via the edit (pencil) icon. 

Top Competitors view

Top Competitors displays a summary of top performing competitors based on the managed keyword set. This is based on the top competitors domain selection in the description.

Chart

There multiple view options including: an area graph, a column chart, and a trend chart. These are based on the top performing domains based on the metric, date range, and filtering selected. The axis will change based on the metric selected (Wtd Avg Rank is pictured for the trend chart).

Data Table

This displays the top performing domains based on the managed keyword set with their estimated traffic, count of ranking keywords and the selected metric (Wtd Avg Rank is pictured). Details on each metric can be seen above.