Day 2
Agency Secrets: Top Agencies Share Their Approach
In the Clarity '14 Agency Panel, Benj Arriola, Vice President of SEO at Internet Marketing Inc., Ray "Catfish" Comstock, Director of SEO at BusinessOnline, and Richard Chavez, Senior Director of SEO at Piston Agency, share use-cases with the ...
Marc-Oliver Schmiedle: Content Marketing for Global Brands
Marc-Oliver "Oli" Schmiedle, Head of SEO at Orbitz eBookers, speaks to Clarity '14 attendees about the challenges and opportunities for international SEO and global teams. Oli tells how to conquer the challenges of understanding content, including ...
Keith Goode: What to Do When You Can't Do Anything
After reciting his famous "Repeat after me: Keith is not Dell" disclaimer notice, Keith Goode, Global Online SEO Technology Lead at Dell, delves into the always-evolving role of the SEO, and the SEO soft skills you need to ensure you provide an ...
Jeff Smith: User Centric Approach to SEO
The world we live in focuses on technical elements, which are necessary, but often, we forget that in the end, we are serving human beings. Jeff Smith, the Co-Founder of Deily, helps Clarity '14 attendees answer the question: How do we shift SEO ...
Jessica Bowman: Become an SEO Force to Reckon With
Jessica Bowman, the CEO of SEOinhouse.com, taught Clarity '14 attendees how to become SEO forces to reckon with by applying the F2R methodology and integrating SEO to be company-wide; This way, SEO is being pursued even when the SEO team isn't in ...
Ravi Pathak: Google Analytics and SEO
Ravi Pathak, Co-Founder at Tatvic, explains how SEOs are constantly playing multiple chess matches against Google and how they can increase their odds of winning. <br>
Laura Beatty: Enterprise SEO for Marketing Managers
Laura Beatty, Online Marketing Manager at ecoATM, speaks to the Clarity '14 audience about making a successful transition from agency to in-house SEO. Laura details how to make SEO a successful part of a larger marketing agenda when there are many ...
Ryan Heuser: Mobile vs. Desktop Research
Ryan Heuser, Sr. Technical Account Manager at seoClarity, reveals groundbreaking research about the future of SEO on mobile vs. on desktop. Data points are attached. ...
Eric Enge: Content and Mobile: Lessons from the Frontlines
Eric Enge, CEO of Stone Temple Consulting, shares lessons and use cases in content marketing that he's learned in his many years of SEO experience. &lt;br&gt;
Mark Traphagen: Authorship is Dead, Long Live Authors!
Mark Traphagen, Senior Director of Online Marketing at Stone Temple Consulting and the king of Google Authorship defends Author Authority and explains how users can still gain from it. &lt;br&gt;
Mitul Gandhi: Welcome Keynote
Mitul Gandhi, the Co-Founder and Chief-Architect of seoClarity, kicks of Clarity '14 with a look at where seoClarity's technology is going and how it fits into the SEO industry as a whole. Toni Palese, Director of Client Success, and Andy Piper, ...
Brett Hurt: Keynote: Content, Mobile, and the Search Experience
Brett Hurt, the Founder of Bazaarvoice, Coremetrics, and Hurt Family Investments speaks to Clarity '14 attendees about how content and mobile are shaping the future of SEO. &lt;br&gt;
Coy Gupta & Erica Bizzari: The Content Marketing Journey - The Paychex Story
Coy Gupta, Global Search Architect at Paychex , and Erica Bizzari, Senior SEO Analyst at Paychex, give Clarity '14 attendees insight into how they developed an enterprise-level content marketing program and how they ensure that it evolves and ...