Marc-Oliver Schmiedle: Content Marketing for Global Brands

Marc-Oliver Schmiedle: Content Marketing for Global Brands

 

Marc-Oliver "Oli" Schmiedle, Head of SEO at Orbitz eBookers, speaks to Clarity '14 attendees about the challenges and opportunities for international SEO and global teams. Oli tells how to conquer the challenges of understanding content, including securing the budget for content and ensuring that content is creative and successful.


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