Coy Gupta & Erica Bizzari: The Content Marketing Journey - The Paychex Story
Coy Gupta, Global Search Architect at Paychex , and Erica Bizzari, Senior SEO Analyst at Paychex, give Clarity '14 attendees insight into how they developed an enterprise-level content marketing program and how they ensure that it evolves and thrives every day.
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Search Experience Spotlight: How Paychex is Winning
In this webinar, Bizzari, who is the SEO & Content Marketing Manager at Paychex, discussed the challenges of trying to go it alone with industry outreach and how actively collaborating with their PR team made a world of difference. Due to this ...
Content Ideas
Content Ideas Overview Content Ideas is the place to find out what's relevant to a particular keyword topic to provide suggestions for subjects that can be covered when building content. Background & Requirements for Content Ideas Search a keyword ...
Content Distribution Tracker
Content Distribution Tracker Overview You will be able to use this tool to track and gather data relating to the content that has been published on your site. Tracking your content allows you to see if other sites reference or use your content. ...
Marc-Oliver Schmiedle: Content Marketing for Global Brands
Marc-Oliver "Oli" Schmiedle, Head of SEO at Orbitz eBookers, speaks to Clarity '14 attendees about the challenges and opportunities for international SEO and global teams. Oli tells how to conquer the challenges of understanding content, including ...
Ravi Pathak: Using Analytics for Content Marketing
Ravi Pathak, Co-Founder of Tatvic, uses his extensive experience with analytics to host a workshop on Day 1 of Clarity '14. <br> Unfortunately, this presentation does not include audio.