Coy Gupta & Erica Bizzari: The Content Marketing Journey - The Paychex Story

Coy Gupta & Erica Bizzari: The Content Marketing Journey - The Paychex Story

 

Coy Gupta, Global Search Architect at Paychex , and Erica Bizzari, Senior SEO Analyst at Paychex, give Clarity '14 attendees insight into how they developed an enterprise-level content marketing program and how they ensure that it evolves and thrives every day.


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