What are Preferred Landing Pages?

What are Preferred Landing Pages?

Preferred Pages Overview

Preferred Landing Pages (PLPs) are specific URLs that we want to be the highest ranking URL for certain keywords. Each managed keyword should have a preferred landing page associated to it. Adding a preferred landing page to a keyword automatically adds that URL to your Managed Pages. To view performance for Preferred Pages, navigate to Rank Intelligence and select the Preferred Pages filter option. Learn More


Preferred Page filter 

Selecting the Preferred Page filter will display 5 additional filters to be used: PLP Rank, PLP Page Tags, PLP Content Type, PLP Ranking URL, and PLP Ranking URL Features.
  1. PLP Highest Ranking: PLPs that are the highest ranking URL for their keyword.
  2. PLP Not Highest Ranking: PLPs that are not the highest ranking URL for their keyword.
  3. PLP Not Set: PLPs that have not been associated to a keyword. 
  4. PLP last day not highest: PLPs not highest on either day.
  5. All: Displays PLP URLs that have been associated to a managed keyword. 


PLP Rank filter

Select the PLP's rank range to be viewed with options for Equals, Greater Than, Less Than and Between for the date options selected in the filter.


PLP Page Tags filter

Select page tags to view keywords ranking for just the PLPs within that tag.


PLP Content Type filter

Nested filtering of PLP pages based on multiple criteria using AND OR statements to be saved and reused.


PLP Ranking URL filter

PLP URL to be viewed with options for Is, Isn't, Contains, Doesn't Contain,  Starts With, Ends With, and Regular Expression.


PLP Ranking URL Features filter

Select this option to filter data for URLs that have or do not have the following schema types: FAQ, Image Carousel, Image Thumbnail, Price, (Custom) Promo Code, Star Rating, Stock, or Video Thumbnail.