How does seoClarity track voice search?

How does seoClarity track voice search?

Voice searches are transcribed into text format by a voice assistant and then searched. Google and other search engines don't differentiate or distinguish voice search in site or search analytics. Without a way to know if a search originated as someone voicing it into their device, the best way to infer voice search behavior is by focusing on keywords that trigger Answer Boxes or AI Overviews, since these SERP features are commonly used to provide voice responses. 

seoClarity offers a number of features that help with voice search and make it easy for you to identify questions potential customers ask.
  1. Answer Box Opportunity provides in-depth insights on what keywords/topics trigger an Answer Box/Voice Search result and highlights how competitors are trending.
  2. Content Ideas gives you access to the list of questions that Google itself believes are important and asked by a large number of people.
  3. Advanced machine learning capabilities help identify semantically related topics to help marketers write the best possible content to answer the questions people ask.
  4. Identifying User Intent helps in understanding why someone conducts a search/voice search helping to drive a strategy on what type of content to create. This is especially useful for informational terms that drive a large percentage of Answer Box SERP results. Since the majority of voice search queries are informational, the User intent capability helps surface the keywords more likely to have voice search. 
    • Related Articles

    • Search Analytics (Google)

      Search Analytics (Google) Overview Search Analytics provides data based on Search Console producing a great insight into your SEO data and efforts. Syncing your GSC profile with seoClarity keeps all of your data in one spot for ease of use and ...
    • What is Average Search Volume and how often is it refreshed?

      Average Search Volume Average Search Volume is a monthly data point retrieved from Google Ads Keyword Planner based on an "average" of the last 12 months search volume. Google defines average search volume or average monthly searches as: "The average ...
    • Google Search Console Integration

      Google Search Console Integration Overview The objective of this integration is to authenticate a Google Search Console account within seoClarity. This integration takes the place of the previous Google Webmaster Tools integration. Background & ...
    • What is Share of Voice?

      Share of Voice is the percentage of the first ranking position traffic you should be receiving based on your keyword set being viewed specific to those in Research Grid or managed keywords in Rank Intelligence, compared to your competitors. It can be ...
    • Understanding AI Search Visibility: seoClarity Mini Webinar April 2025

      In AI search engines such as ChatGPT, Gemini, and Perplexity, the measure of success is Brand Visibility: how often does your brand show up as a mention or citation when people do searches relevant to you. This mini webinar explains why and shows the ...