How does seoClarity track voice search?
Voice searches are transcribed into text format by a voice assistant and then searched. Google and other search engines don't differentiate or distinguish voice search in site or search analytics. Without a way to know if a search originated as someone voicing it into their device, the best way to infer voice search behavior is by focusing on keywords that trigger Answer Boxes or AI Overviews, since these SERP features are commonly used to provide voice responses.
Options to help identify voice search
seoClarity offers a number of features that help with voice search and make it easy for you to identify questions potential customers ask.
- Answer Box Opportunity provides in-depth insights on what keywords/topics trigger an Answer Box/Voice Search result and highlights how competitors are trending.
- Content Ideas gives you access to the list of questions that Google itself believes are important and asked by a large number of people.
- Advanced machine learning capabilities help identify semantically related topics to help marketers write the best possible content to answer the questions people ask.
- Identifying User Intent helps in understanding why someone conducts a search/voice search helping to drive a strategy on what type of content to create. This is especially useful for informational terms that drive a large percentage of Answer Box SERP results. Since the majority of voice search queries are informational, the User intent capability helps surface the keywords more likely to have voice search.