Why is Search Visibility declining but my Estimated Traffic is Increasing?

Why is Search Visibility declining but my Estimated Traffic is Increasing?

Estimated traffic and search visibility are two metrics commonly seen in research grid domains in the top summary box.  Search visibility is the function of Estimated Traffic/Traffic Potential. Estimated traffic could increase when new keywords are added for example, but if the Traffic Potential for these keywords is much greater than the increase in Estimated Traffic, we would see Search Visibility decline.

MetricMonth 1Month 2+/- %
Estd. traffic10015050%
Traffic Potential10002000100%
Search Visibility10.00%7.50%-25%

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