Mentions are instances where your brand, product, or service is referenced in the AI's response or summary, but without a clickable link back to your website. In the AI Search Visibility example below, H&M is mentioned in an AI response for the question: Which brands offer men's suits with a modern fit?

Citations are the clickable links to your website in an AI's response or summary. In the AI Search Visibility example below, www.theknot.com is cited in an AI response for the question: What styles of men's suits are currently trending?