Site Audit Report

Site Audit Report

Site Audit Report Overview

This overview will help you understand exactly what Site Audit Reports displays, which is a summary of the most recently completed crawls.  It contains a summarized view of site health scores of crawls run within a project, the number of pages audited, crawlability and page analysis issues found. It also contains details of all issues found by analyzing the pages in the crawl. Site Audits is one of two places where you can start a crawl with ease whether it be a one-time occurrence or reoccurring. When the crawl is complete, you are able to view the report in Site Audit Report and the detailed data in Site Audit Details. 

  1. How to Create Site Audit Projects


Site Audit Report Use Cases

  1. Uncover pages that deliver the highest audience engagement. Analyzing them deeper will signal what factors make those pages so popular, and how to update the other blog posts and other assets to achieve a similar effect. 
  2. Reveal what your best-performing topics are, and what you should focus on moving forward.
  3. Discover ideas for future content and fill in your marketing strategy. Learn more

Background & Requirements for Site Audits

In order to utilize all of what Site Audits has to offer, you will need to request and run a crawl. No data will be available for any of these charts or tables if crawls have not been requested or completed. Crawls created >12 months prior to the current date will be archived. This can be seen in the crawl date selections with the appending of "(Archived)".  Details for archived crawls are available upon request. Crawls can be temporarily paused. After 7 days, paused crawls are automatically stopped.  


Site Audit Report Project Selector

New Site Audit: Set up new crawls using this button.
Crawl Project Selector: Select a project to view crawl summaries based on any project run within the existing domain profile.         
Crawled On Selector: Select the date to view data based on a specific crawl start date. 
View Details: View the detailed crawl data captured for a specific crawl. 

Site Audit Report 

Site Health Score: The Site Health Score is based on a combination of different issues found in the crawl, weighted by the importance of issues that are triggered. The chart shows a trend of the Site Health Score for crawls run within the same project.

Audited Pages: This displays the total number of pages found in the crawl along with the percent change difference of pages found in the previous crawl. The chart shows a trend of the number of pages found for crawls run within the project.

Crawlability Issues: This displays the count of pages that were not accessible to the crawler along with a percent change difference of inaccessible pages found in the previous crawl. The chart shows a trend of the count of inaccessible pages for crawls run within the project.

Page Analysis Issues: This displays the total number of issues found by analyzing the pages crawled along with a percent change difference of issues found in the previous crawl. The chart shows a trend of the count of High Importance and Medium Importance issues found for crawls run within the project, plotted on different axis.

Page Analysis Issues Table: This displays the issues found by analyzing the pages crawled indicating the importance of the issue to be prioritized along with the count of pages found triggering for each issue, the percent change difference when compared with the previous crawl, a trend of the issue found in previous crawls and the percentage of each issue when compared to all issues in the crawl. Our recommendation is to start with the high importance issues first, followed by issues of medium importance. The low importance issues are insights and recommendations based on data found in the crawl.
      Importance: This column shows the importance of the rule that is triggered. Red signifies that the rule is considered as high importance, Orange indicates medium importance and Grey indicates low importance. The importance of a rule can be edited via Settings.
      Issue: This column contains the name of the rule that is triggered. It also contains a Learn More link that expands when clicked to show why we consider the rule to be a problem and a recommended solution. 
      Date: This column header is the date of the crawl and it contains a count of urls that were triggered for each issue. Clicking on the count would take you to Site Audit Details and would filter for the urls that were triggered by this issue. 
      Changes: This column shows the Change percentage for each rule when compared to a previous crawl in the project.  
      Trend: This mini chart shows the trend of the issue count for each rule that is triggered. 
      % of Issues: This column shows the %age of urls that triggered for each issue when compared to the total count of pages that were crawled and analyzed.  
      Task: This allows you to create a task to act on each issue and assign it to a team member.  

Site Audit Settings

The Site Audit Settings allows you to enable/disable the page analysis issues shown in the Site Audit Report. It also allows you to customize the importance of each issue.


The Site Audit settings tab shows you all the rules that are checked while running a crawl. The Issues that are checked for are broken down into categories based on the elements being analyzed. The different categories are - Alt Tag, Canonical, Heading, Hreflang, HTML, Meta, Title, URL and Viewport. 

Importance 
The importance of a rule indicates the level of effect a rule has on the site's SEO. Each Issue has a default Importance level set by seoClarity based on our own experience as well as that of our clients. However, you can change the Importance for any Issue here in settings by clicking the dropdown menu in the Importance column. Changing the importance will also impact the calculation of the Site Health Score since there is a different weightage given to rules based on how important they are to the analysis.  

Importance choices are High, Medium and Low.
 
Enable
If a row has a checkmark in the Enable column, the Issue and will show in Site Audit Reports. To disable a row item, uncheck its box in the Enable column. Insights for that item will no longer show in the Site Audit Report. If you disable issues for a category of rules being analyzed, all issues related to that category would be disabled. A greyed-out checkbox for a category means that some issues under that category have been disabled. Enabling/Disabling rules will impact the calculation of the Site Health Score. Disabled Rules would not be triggered in Site Audit Reports and would not beused in the calculation of the Site Health Score.
Reset
Clicking on the reset button would enable all the rules and restore the default values of the importance of each issue being detected.

Disabled Rules Vs Not Setup
Disabled Rules would show up in the Site Audit Report when clicking on the "All Issues Checked" radio button indicated with  "DISABLED"  next to it.  Issues that indicate "NOT SETUP" means that the issue is enabled, but is related to crawling of Canonical Or Hrefrlang Urls and was not set up when kicking off the crawl.   


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