How to Discover Your Competitive Content Gaps (Video)

How to Discover Your Competitive Content Gaps (Video)

Content Gaps allows you to compare the keywords for which you rank with competitors to discover vulnerabilities and opportunities in your content coverage. 

It also groups keywords strategically by those you should:
  1. Defend: Keywords that already drive traffic for you
  2. Improve: Keywords for which you rank but do not yet drive much traffic
  3. Grow: Keywords relevant to you that you don't yet rank for




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