What is Wtd Avg Position in Search Analytics?

What is Wtd Avg Position in Search Analytics?

Wtd Avg Position in Search Analytics represents Avg Position in the Search Console interface. Even though Google Search Console's help documentation makes a vague mention of how the position is calculated as an average, most people who have tested it (including ourselves) have found that the raw data when summarized only matches with the summary Google themselves show, if we use Wtd Avg Position. "The average position reported in the GSC interface is a weighted average, giving more weight to queries that have more impressions" - SearchEngineLand. In reality then, what we call Wtd. Avg Position in our platform is actually what Google displays as "Avg Position" in their Search Console interface.  


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