How to Create and Manage a Keyword Portfolio (Video)

How to Create and Manage a Keyword Portfolio (Video)

At seoClarity, we believe a keyword portfolio should be made up of 3 key categories: Benchmark, Optimize, and Build. A 4th category, Special Projects, may also apply for your content planning strategy. Learn More

BOBS 
30% Benchmark: Your benchmark keywords are those that affect your current performance. These keywords drive at least 60% of non-brand clicks and are derived from the methodology of selecting non-brand keywords from the Search Console.  
30% Optimize: Optimized keywords are those for which the company ranks, though not on page one. The method for finding these keywords involves using the Research Grid to find high search volume keywords.
30% Build: Build keywords are those for which the company does not rank but are still relevant. This method involves examining those terms where two or more of your competitors rank but you do not and incorporating their high-ranking keywords into your portfolio.
10% Special Projects: Special projects account for a much smaller portion of your keyword portfolio. These come from more experimental methods for one-off projects and tests. Add these terms for long-term strategy and keyword planning.

Learn how to apply BOBS in this video:




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