How do I add custom goals/events to my Google Site Analytics (GA4)?

How do I add custom goals/events to my Google Site Analytics (GA4)?

To add custom goals or events to your Google Site Analytics integration (GA4), please upload them to your SFTP first. Once the upload is complete, contact support@seoclarity.net for assistance with integrating them into the platform. Be sure to include the column header names from your file in your email.

To find your FTP login information, navigate to the domain's Main Settings > select Integrations > and scroll down to seoClarity SFTP. Click the View Details button to see the domain's username and password. If you would like to watch a video on a walkthrough, one can be found in this Knowledge Base Article.

Please note: You will need full admin access to the domain to view the Integrations page.

Once the file location and data has been verified by the Support team, custom goals can be added under Main Settings > Custom Metrics. For more information on Google GA4 Integration, click here to read our comprehensive Knowledge Base article.
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