Why are "Hidden" Keywords showing in Search Analytics?

Why are "Hidden" Keywords showing in Search Analytics?

Why are "Hidden" Keywords showing in Search Analytics?

After integrating BigQuery GSC data into the platform, you may notice instances where impressions, clicks, etc., are attributed to "Hidden Keywords."

These keywords come from anonymized searches for which Google does not provide the actual keyword to protect user privacy. Below is more information on anonymized queries from Google.

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