Clarity 360 Projects

Clarity 360 Projects

Clarity 360 Projects Overview


Clarity 360 provides an at-a-glance view of the state of your website that quickly uncovers where the bottlenecks to ranking for more keywords and driving more traffic are. It brings together all available data sources so the view is not only comprehensive and easily understood, but it is easy to drill down to the exact source of any problems. Clarity 360 is an add-on product. Contact your Client Success Manager or support@seoclarity.net for more information.

Background & Requirements

To use Clarity 360, a report needs to be created and data from the selected source must be present.

Clarity 360 Project Use Cases

  1. Gain understanding into both top performing and under performing pages.
  2. Identify crawl budget issues with the funnel view.
  3. Form a strategic plan to prioritize SEO tasks.
  4. Forecast the impact of your work.

How To Create A Clarity 360 Projects Report



  1. Select the "+ New Report" button to create a report and view the corresponding Clarity 360 data for it.


Report Creation Inputs

  1. Project Type: New or Existing 
  2. Project Name: Either select the name of the existing project or enter the name of the new project.
    1. Existing Project inputs:
      1. Existing Project: Select the existing project from the dropdown menu.
    2. New Project inputs: 
      1. Copy settings from an existing project: Select the existing project from the dropdown menu.
      2. Universal URL Filter: Select the URL or Content type to filter by.
  3. Report Name: Input a name for the Clarity 360 report.
  4. Report Type: Standard and/or Normalized.
    1. Normalized does not include URLs with a trailing slash (/) from the table view.
  5. Metrics Date Range: Select the date range the report data should be based on. Note that the maximum date range is 31 days.
  6. Summary Type: Enable this to restrict to URLs in Primary Datasource.
  7. Data Sources: Select which data sources should be used for report creation. This includes: Site Audits, Bot Clarity, Rank Intelligence, Search Analytics, Site Analytics and Sitemap.
Available metric options in reports are based on the data sources selected.

Clarity 360 Project view



  1. Report Title: Previously completed projects can be selected by name.
    1. Hover over report name to see the gear icon and click on it to see the report settings.
  2. Available Reports: The number of reports available.
  3. Total Reports: Click on the number in the Total Reports column to see the list of reports in the project. 
  4. Created Date: The date the report was originally created.

Clarity 360 widgets in Dashboards

All Clarity 360 widgets can be seamlessly integrated into dashboards, allowing users to combine them with widgets from other parts of the platform. This flexibility enables the creation of customizable and informative dashboards. Example of the Clarity 360 widgets in a dashboard:

Widgets can be added in two ways:

  1. From a Clarity 360 report: Click the "+" button in the top-right corner of any widget, then choose an existing dashboard or create a new one.
  2. Directly from the dashboard: Use the "Select Widget(s)" option in the left panel menu within the dashboard's edit mode. 
    1. Tip: Search for "360" to filter by Clarity 360-specific widgets.
Users can also update and select project/report options, filters and metrics on the fly, ensuring that the dashboard is dynamic and tailored to specific analysis.
These dashboards are powerful tools for monitoring (via trended widgets), analyzing specific projects or issues, and enhancing other widgets with added depth and context.

Clarity 360 Report Detail

Once Clarity 360 Report Projects are created, use the dropdown menus at the top of the Clarity 360 Report Detail page to select the specific projects and Site Audit crawl data sources.


Site Audits

  1. Pages in the crawled stage are the pages that can be found in Site Audits.
  2. Locate pages found in the site audit that aren’t indexed by Google.
  3. Find out which content types have the most pages that were found in a crawl.

Summary Charts



See additional summary chart details in the Clarity 360 Charts section below.

Click on the + icon next to each summary to add the widget to a dashboard.

  1. Site Health Score: The Site Health Score is based on a combination of different issues found in the crawl, weighted by the importance of issues that are triggered. 
  2. All URLs Summary: Summary of URLs broken down by data sources.
  3. Indexability Distribution in Site Structure: Displays the percent and the count of indexable and non-indexable URLs.
  4. Indexability by Depth: Percent of the indexable and non-indexable URLs by crawl depth.
  5. Non-Indexability Reasons Distribution in Site Structure: Displays the URL count of non-indexable URLs by Status Code Non 200, Canonicalized to Another Page,  Robots Meta Tag Contains Noindex, and Robots X-Header Contains Noindex.
  6. Non-Indexability Reasons by Depth: Displays the count of non-indexable URLs by depth. Includes Status Code Non 200, Canonicalized to Another Page, Robots Meta Tag Contains Noindex, Robots X-Header Contains Noindex. This summary chart can be broken down further by metric.
  7. Pages by Status Codes: Displays the URL count and percent of pages by status code.
  8. Status Codes by Depth: Break down of URLs by status codes and depth.
  9. Pages by Canonical Type: Displays the URL count and percent of pages by canonical type.
  10. Canonical Types by Depth: Breakdown of URLs by canonical types and depth.
  11. Pages by Redirects: Displays the redirect types by URL counts and percent.
  12. Redirect Chains: Displays the redirect count by URL count and percent.
  13. Performance Metrics: Displays the URL count and percent broken down by performance.
  14. Structured Schema Distribution: Displays structured schema found and not found by URL count and percent.

Site Audit On-page issues Table

Discover the types and unique URL counts of on-page issues broken down by bots, response codes, depth, clicks, impressions, and data source,





Site Audit Insights Table



Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Bot Activity


Summary Charts



  1. Crawlability Summary
  2. Funnel for URLs Google Crawled
  3. Googlebot Activity by Depth
  4. Google Crawl Distribution in Site Structure
  5. Google Crawl Distribution Outside of Site Structure
  6. Google Crawl Distribution for Indexable URLs in Site Structure
  7. Google Crawl Distribution for URLs in Sitemap
  8. Avg. Internal Links for URLs Google Crawled
  9. Avg. Requests for URLs Google Crawled by Depth
  10. Avg. Days Crawled by Depth
  11. Bot Activity for URLs Blocked by Robots.txt

URLs Google Crawled Table




Total URLs:
Status Code:
URL:
Bot Requests:
Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

URL Explorer


Summary Charts

  1. Summary: Displays the report's data broken down by metrics based on the selected data sources.
  2. SEO Funnel: Data totals for each SEO Funnel type based on the selected data sources.
  3. URLs by Source: Displays each data sources' URL count and percent.
    1. Hover of the diagram to see the count of URLs shared between the data sources. 


Insights Table


  1. Known: Displays the number of URLs that are known to exist based on the selected data sources. 
  2. Crawled: Displays the number of URLs that were found in a crawl based on the selected data sources. 
  3. Indexed: Displays the number of URLs that are indexed based on the selected data sources. 
  4. Productive: Displays the number of URLs that are receiving traffic based on the selected data sources. 
  5. Converting: Displays the number of URLs that are receiving conversions based on the selected data sources. 
  6. URLs by Source: Displays the number of URLs from each data source, as well as their overlap in the Venn diagram.
  7. Depth: Displays the selected metric(s) and the depth that the URL was found at from a Site Audit.
Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Pages Table



Listing of all discovered URLs from all sources with the most important metrics for each page. The table can be quickly segmented by content type, page issues, depth of crawl, and a variety of other insights.

Status Code: Displays the most recent status code found for the corresponding URL.
URL: Displays the URLs that are included in the report.
Title: Displays the most page title found for the corresponding URL.
Traffic: Displays the traffic from Site Analytics for the corresponding URL and the selected date range.
Bounces: Displays the number of bounces from Site Analytics for the corresponding URL and the selected date range.
Additional columns can be added via the column selector. See other column option details in the Column Selectors section below.

By Content Type Table


Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Page Issues Table


Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Depth Table


Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Sitemap Table


Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Redirects


Redirects Table




Status Code: Displays the status code found for the source URL on the date of the crawl.
Source URL:
Redirected Links: Click on the number to see the Destination URL, Anchor. and Status Code.

Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Identify the source URLs where broken links are found and the details of those broken links. 


Total URLs: The number of URLs found with broken links.
Status Code: Displays the status code found for the source URL on the date of the crawl.
Source URLs: URLs where broken links are found.
Broken Links: Click on the number in this column to see the list of broken links include their Destination URL, Anchor. and Status Code.

Additional columns can be added via the column selector.
See other column option details in the Column Selectors section below.

Server Errors

List of Source URLs where links with server errors are found and the details of the destination links.

Server Errors Table


  1. Click on the number in the "Links with server errors" column to see the Destination URL, Anchor, and Status Code.

Saved Filters

Utilize your custom saved filters to apply to report results.

Chart

Select Filters: Select your custom saved filters from the dropdown menu. 

Table



Clarity 360 Filters




Content Type: Filter for content types based on created URL pattern matching. Allows for nested filtering of pages based on multiple criteria: is, isn't, contains, does not contain, starts with, ends with, or a Regex pattern using AND OR statements.
Tag: Filter by Page Tags, which group relevant pages together to allow for easier analysis and storytelling.
Source: Filter to include or exclude specific data sources that were selected during the report creation.
Stage: Filter to include or exclude specific stages: Known, Crawled, Indexed, Productive, Converting.
Stage Sources: Filter stages to be based on specific sources.
URL: Filter for specific URLs with options for: Is, Isn't, Contains, Does Not Contain, Starts With, Ends With, RegExp, RegExp Not Match.
URL List: Filter by URL List, which is a list of any URLs from the site. The included URLs do not have to be in your managed pages. It may take up to 8 hours for newly created/updated lists to be available.
Backlinks: Where enabled, filter by Backlink Anchor Text count, Backlink Citation Flow, Backlink Trust Flow, Backlink Unique Linking Domains, Backlink Unique Links.
Internal Link Analysis: Where enabled, this allows for filtering of data based on Internal Link Analysis with options for: Internal Inbound Anchor Text Count, Internal Inbound Link Count, Internal Outbound Link Count.
Bot Clarity: Where enabled, this allows for filtering of data based on Bot Clarity metrics.
Rank Intelligence: Where enabled, this allows for filtering of data based on Rank Intelligence metrics.
Research Grid: Where enabled, this allows for filtering of data based on Research Grid metrics.
Search Analytics: Where enabled, this allows for filtering of data based on Search Analytics metrics with options for:
Site Analytics: Where enabled, this allows for filtering of data based on Site Analytics metrics with options for:
Site Audit: Where enabled, this allows for filtering of data based on Site Audit metrics.
      Where available, click on the pencil icon to edit or add filters, and click on the arrow next to filters to open menu options.

Clarity 360 Charts

Funnel Stages

Known URLs
All Sources:
  1. Site Audit
  2. Site Analytics
  3. Search Analytics
  4. Backlinks
  5. Internal Links
  6. Bot Clarity
  7. Rank Intelligence
  8. Research Grid
  9. SiteMap
Number 
All unique URLs from all data sources used to generate the report.
Crawled URLs 

  1. Site Audit
Number 
All unique URLs found in the Site Audit used to generate the report.
Indexed URLs 

  1. Site Analytics
  2. Search Analytics
  3. Rank Intelligence
  4. Research Grid
Number 
All unique URLs found in Rank Intelligence, Research Grid, Search Analytics, and Site Analytics.
Productive URLs 

  1. Site Analytics
  2. Search Analytics
Number 
All unique URLs with either traffic in Site Analytics or clicks in Search Analytics.
Converting URLs

  1.  Site Analytics
Number 
All unique URLs that have one or more conversion goals, if data is available in Site Analytics.
URLs by Source 

  1. All Sources
Number 
Displays the number of URLs from each data source, as well as their overlap in the Venn diagram.
Depth 

  1. Site Audit



Known: Displays the number of URLs that are known to exist based on the selected data sources. 
Crawled: Displays the number of URLs that were found in a crawl based on the selected data sources. 
Indexed: Displays the number of URLs that are indexed by search engines based on the selected data sources. 
Productive: Displays the number of URLs that are receiving traffic based on the selected data sources. 
Converting: Displays the number of URLs that are receiving conversions based on the selected data sources. 
URLs by Source: Displays the number of URLs from each data source, as well as their overlap in the Venn diagram.
Depth: Displays the selected metric(s) and the depth that the URL was found at from a Site Audit.

Column Selectors

Term
Source
Expected Value
Description
Backlink Anchor Text Count
Research Grid -> Backlinks
*metrics from Majestic
Number
Count of distinct anchor text
Backlink Citation Flow
Research Grid -> Backlinks
*metrics from Majestic
Number
Predictive numbers, on a scale from 0-100, on how influential a domain or URL is.
Backlink Trust Flow
Research Grid -> Backlinks
*metrics from Majestic
Number
Predictive numbers, on a scale from 0-100, on how trustworthy a domain or URL is.
Backlink Unique Linking Domains
Research Grid -> Backlinks
*metrics from Majestic
Number
Number of Unique Domains for a given URL
Backlink Unique Links
Research Grid -> Backlinks
Number
Number of Unique Backlinks for a given URL
Bot Requests
Usability -> Bot Clarity
Number
Number of the Bot Requests (Crawls) a given URL received
Bot Requests %
Usability -> Bot Clarity
Number %
The percentage of bot requests a given URL received out of the total number of Bot Requests
Bot Status 2xx
Usability -> Bot Clarity
Number
Number of Bot Request that returned a 2xx Status Code (Indicates that the URL is accessible normally)
Bot Status 3xx
Usability -> Bot Clarity
Number
Number of Bot Request that returned a 3xx Status Code (Indicates a redirect on that URL)
Bot Status 4xx
Usability -> Bot Clarity
Number
Number of Bot Request that returned a 4xx Status Code (Indicates there is a client side URL error)
Bot Status 5xx
Usability -> Bot Clarity
Number
Number of Bot Request that returned a 5xx Status Code (Indicates there is a server side URL error)
Bounces
Analytics -> Site Analytics
Number
Displays the number of bounces from Site Analytics for the corresponding URL and the selected date range.
CTR
Analytics -> Search Analytics
Number
The percentage ratio based on search volume and entrances.
Clicks
Analytics -> Search Analytics
Number
Displays the sum of clicks from Search Console for the date range selected.
Crawls per Crawled URL
Calculation
Number
This displays the number of crawls for every URL that has been crawled.
Exits
Analytics -> Site Analytics
Number
Displays how many times the last event in a session happened on a URL
Impressions
Analytics -> Search Analytics
Number
Determine the total amount of impressions a URL received for the date range selected.
In Backlinks
Research Grid -> Backlinks
Binary (yes / no)
Was the URL found in Backlinks
In Bot Clarity
Usability -> Bot Clarity
Binary (yes / no)
Was the URL found in Bot Clarity
In Internal Link Analysis
Usability-> Internal Link Analysis
Binary (yes / no)
Was the URL found in the Internal Link Analysis
In Rank Intelligence
Rank Intelligence
Binary (yes / no)
Was the URL found in Rank Intelligence
In Research Grid
Research Grid
Binary (yes / no)
Was the URL found in Research Grid
In Search Analytics
Analytics -> Search Analytics
Binary (yes / no)
Was the URL found in Search Analytics
In Site Analytics
Analytics -> Search Analytics
Binary (yes / no)
Was the URL found in Site Analytics
In Site Audit
Usability -> Site Audit
Binary (yes / no)
Was the URL found in the Site Audit
In Site Map
Google Search Console
Binary (yes / no)
Was the URL found in the Sitemap
Internal Inbound Anchor Text Count
Usability -> Internal Link Analysis
Number
Count of distinct anchor text
Internal Inbound Link Count
Usability -> Internal Link Analysis
Number
Determine the number of links to a given URL
Internal Outbound Link Count
Usability -> Internal Link Analysis
Number
Determine the number of links from a given URL
Page Issues Count
Usability -> Site Audit
Number
Total count of Page Issues associated with a URL
Page Views
Analytics -> Site Analytics
Number
Total Number of Page views a given URL received
RG Avg Rank
Research Grid
Number
The average position of a URL from RG data
RG Potential Traffic
Research Grid
Number
The amount of potential traffic that can be driven if keywords were in the 1st position.
RG Top # Estimated Traffic
Research Grid
Number
Estimated Traffic for all the keywords associated with a given URL that fall within the Top #
RG Top # Keyword Count
Research Grid
Number
Count of Keywords associated with a given URL, in the TOP # of ranking positions
RG Top # Search Volume
Research Grid
Number
Total Search volume for all the keywords associated with a given URL that fall within the Top #
RG Topical Page Strength
Research Grid
Number
Topical Page Strength is a seoClarity metric that evaluates how strong a single page is contextually for that particular topic.
RG Wtd. Avg Rank
Research Grid
Number
A value determined by weighing each keyword's rank position by its search volume.
RI Position 1 Keyword Count
Rank Intelligence
Number
Count of Keywords in position 1 for a given URL
RI Top 10 Keyword Count
Rank Intelligence
Number
Count of Keywords in position 10 for a given URL
RI Top 3 Keyword Count
Rank Intelligence
Number
Count of Keywords in position 3 for a given URL
RI Total Search Volume
Rank Intelligence
Number
Search Volume for tracked Keywords
Status Code
Usability -> Site Audit

Displays the most recent status code found for the corresponding URL.
Depth
Site Audit
Number
Displays the depth that the URL was found at from a Site Audit.
URL

URL
Displays the URLs that are included in the report.
External Link
Site Audit
List of URLs
Displays links that lead to a page or resource outside a particular domain.
External Link Count
Site Audit
Number
Displays the number of links that lead to a page or resource outside a particular domain.
Title
Site Audit
String
Displays the page title found for the corresponding URL.
Indexable

Binary (yes / no)
Page non-indexable:
  1. Blocked due to status: If a page returns a non 2xx response to a search engine, it cannot be crawled and indexed. The response may be 3XX (redirect), 4XX (Client Side Error) or 5XX (Server Side Errors).
  2. Blocked via Robots.txt, Robots Meta, or X-Robots Header: Google's Search Console gives site owners granular choices about how Google crawls their site: they can provide detailed instructions about how to process pages on their sites, can request a recrawl, or can opt out of crawling altogether using a file called “robots.txt”. Google also obeys instructions not to crawl and index a page when the Robots Meta tag is set to noindex or it the X-Robots-Tag in the HTTP header response for the page is set as noindex
  3. Canonical on the page is pointing to another page: This tells google that it shouldn't index the page but instead it should index the canonical url.
Canonical Type
Site Audit
NONE, SAME, EXTERNAL, OTHER
Displays the canonical type for the page.
  1. None: no canonical URL is specified.
  2. Same: the page is self-canonical.
  3. External: the canonical is pointing to a page with a different domain.
  4. Other: the canonical url on the page is pointing to a different page.
Blocked by Robots.txt
Site Audit
Binary (yes / no)
Displays Yes if the robots directive for the URL is “disallow”.
RobotsMeta
Site Audit
index, noindex, nofollow, follow, noarchive

Displays the value of the robots meta tag where available.
Canonical
Site Audit
URL
Displays the canonical URL found in the page's code.
Page Issues
Site Audit
List of Issues
Displays the list of page issues found during site audit.
Page Issues Count
Site Audit
Number
Displays the count of page issues found during site audit.




Clarity 360 Summary boxes
Traffic: This displays the traffic from Site Analytics for the selected date range.
Unique URLs: This displays the number of unique URLs in the report. Avg Days Crawled per URL: This displays the number of days on average a URL is crawled.
Crawls per Crawled URL: This displays the number of crawls for every URL that has been crawled.Visits per Visited URL: This displays the number of visits for every URL that has been visited.* - NOTE: Additional metrics can be added via the chart selector.

























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