AIOs vs Products Feature for eCommerce Sites (WORKFLOW)

AIOs vs Products Feature for eCommerce Sites (WORKFLOW)

In early August 2025 we discovered a trend that showed up for nearly all of our ecommerce clients: for the last several months Google has been ramping up AIOs for their keywords, and most significantly in 4 times as many transactional keywords, as we saw earlier in the year.

At the same time, for these same domains we're seeing a stagnation or even slow decline in the occurrence of the Products feature (the free carousel of products largely drawn from Google's Merchant Center and powered by product feeds from merchants).

Watch this video to get the full story and learn how to detect this trend for your own domain.


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