AIOs vs Products Feature for eCommerce Sites (WORKFLOW)

AIOs vs Products Feature for eCommerce Sites (WORKFLOW)

In early August 2025 we discovered a trend that showed up for nearly all of our ecommerce clients: for the last several months Google has been ramping up AIOs for their keywords, and most significantly in 4 times as many transactional keywords, as we saw earlier in the year.

At the same time, for these same domains we're seeing a stagnation or even slow decline in the occurrence of the Products feature (the free carousel of products largely drawn from Google's Merchant Center and powered by product feeds from merchants).

Watch this video to get the full story and learn how to detect this trend for your own domain.


    • Related Articles

    • PPC vs Organic (enabled feature)

      PPC vs Organic Overview PPC vs Organic is an enabled feature that leverages a PPC integration and GSC integration. This feature helps to compare organic and paid keyword search performance . Background & Requirements To use the PPC vs. Organic ...

    • Big Shifts in Google Products SERP Listings (VIDEO)

      We've tracked some significant changes in the way Google shows its Products SERP feature that may have implications for ecommerce businesses. Watch this brief video to get the details!

    • Google SERP Feature Examples and Friendly Names

      SERP Feature Examples and Friendly Names Below is a list of Google Subdomain Friendly Names that can be utilized when searching for a domain to view ranking performance for their different organic SERP Features. These are not all official Google ...

    • PPC vs Organic report settings

      PPC vs Organic Settings Overview Configure the analytics goals metrics that should be available in the PPC vs Organic report. PPC vs Organic Settings Background & Requirements Paid Ad data, such as Google Ads, needs to be integrated along with the ...

    • Tasks: How to Create, Assign, Manage, and Customize Tasks

      Task Management Overview Create tasks in your seoClarity account allows you to assign tasks out to yourself and other users to help create an efficient workflow and operationalize your SEO efforts. Custom task statuses and templates can be added with ...